Fitho
FitHo is a web and app based weight management program that provides personalised diet and exercise plans.
Background
Fitho was founded in 2010 by Dhruv Gupta, who graduated from University of Michigan & Prachi Gupta who studied at Indian Institute of Management Ahmedabad. After noting the rise in Obesity in India, they were inspired to create a weight loss program that was practical, accessible & affordable. Prachi & Dhruv are also authors of the book on healthy living, Losing It- Making Weight Loss Simple, published by Pan Macmillan India.
Overview
Fitho's core approach includes leveraging technology to provide users with a customised weight loss solution that comprises a diet plan and an exercise program. This is combined with access to health professionals like nutritionists and fitness trainers over email & phone. The information needed to create each weight loss plan is collected through a simple questionnaire online, and supplemented through telephone calls & email. Each user gets a weekly diet & exercise plan along with tools to track user compliance and weight.