WiseWindow

WiseWindow is a private data provider and business intelligence firm. The company is based in Orange County, California and has 20 full-time employees. WiseWindow's patented web analytics system, Mass Opinion Business Intelligence (MOBI) analyzes and classifies comments made online and distills the information into a pre-defined, structured database. The company has shown "the predictive value of cluster analysis by applying it to social media content."

Products

MOBI methodology combines online measurement, cloud computing and market research that provides live consumer sentiment data around brands, products and purchase influencing factors using decision-supported information from millions of unsolicited opinions. WiseWindow’s MOBI is used by companies in the airline, alcoholic beverage, automotive, consumer electronic, health care, entertainment, political and retail industries.

MOBI VIBES 2.0 will be launched in February, 18 2011. MOBI 2.0 combines cloud computing, deep website crawling, relevance recognition and statistical natural language analysis to allow business decision makers to quickly get a real-time look at their brands and their competitive set. By collecting, analyzing and classifying the billions of unbiased consumer comments made online annually from across the web, MOBI distills the data into a useable form providing an up-to-the-minute view of consumer sentiment.

History

WiseWindow began developing its core technology in 2007, based on the work of its founder, Rajiv Dulapet, while he was a research fellow at Stanford University. The premise of WiseWindow is to utilize mass opinions expressed on the Internet to develop business intelligence that is useful to companies and to develop more accurate forecasts of consumer behavior.

WiseWindow acquired the marketing research firm Core Strategies in 2009. With the acquisition, the company has expanded its offerings to include the calibration of Mass Opinion Business Intelligence (MOBI) data with traditional forms of quantitative and qualitative market research.

Partnerships

During the 2010 mid-term elections WiseWindow partnered with political blog The Daily Beast to present the "Election Oracle" which used MOBI technology to accurately predict 36 of the 37 Senate races and 98% of the House races. They also teamed up with The Daily Best to create the "Oscar Oracle" to predict the outcome of the 2011 Academy Awards.

Awards

In 2009, WiseWindow won the Edison Award for Best New Product for EssenceWise, a mass opinion brand tracking system.

In 2010, WiseWindow's MOBI was a finalist for a TechAmerica Orange County High-Tech Innovation Award in the Internet E-Commerce category.