PetFlow
PetFlow is a web-based pet food delivery service. The company was founded in 2009, by entrepreneurs Joe Speiser and Alex Zhardanovsky, based on the idea that properly feeding pets should never be a chore. Using PetFlow.com, customers can purchase food and treats for dogs and cats as a single one-time purchase, or set up a subscription for regular delivery.
History
Joe Speiser and Alex Zhardanovsky first met in the late 1990s while running competitive online coupon companies, each of which had been successful as leading online discount shopping portals. Soon after the two met, they combined forces and began discussing the future of online advertising. The two launched Azoogle (now the Epic Media Group) in the fall of 2000.
On March 24, 2010, Epic Advertising merged with Connexus Corporation, owner of Traffic Marketplace, to create the world’s largest privately owned performance network and search marketing company. After completion of the merger, Joe and Alex left the company and founded PetFlow.com.
In November 2010, PetFlow received $5M in Series A funding from Westwood Ventures. In January 2011, PetFlow had achieved $600,000 in revenue for the month and was projected to break even by the end of 2011.
Philanthropy
In January 2011, PetFlow partnered with the International Fund for Animal Welfare (IFAW) to donate $40 for every new PetFlow customer that signs up through IFAW and creates a food-delivery schedule.
Media Coverage
- Paw Nation: "PetFlow.com offers a large assortment of pet food and treats and, best of all, there's a $4.95 flat rate shipping cost on all orders. We had a chance to try out the service and were quite pleased with the experience."
- CBS New York: "PetFlow will deliver meals and snacks to your pets on whatever schedule you desire. There’s a flat delivery fee of $4.95, which is very similar to FreshDirect’s pricing. It’s a great way to stock up on pet food without traversing that treacherous four-floor walk-up you should have never moved into."