Supercool Creative

Supercool Creative is a digital creative and social media marketing agency located in Los Angeles, California. The company was founded in 2005 and specializes in integrated social media marketing and online video. Supercool Creative's clients include Capcom Entertainment, Atari, THQ, IBM, Zeno Group, T-Mobile and Pizza Hut.

Recognition

In 2011, Supercool Creative was recognized by iMedia as one of the key agencies to have "advanced interactive marketing through big IDeaS, brilliant creative, [...]-edge technology, and the passionate pursuit of excellence in the digital space."

Company evolution

Supercool Creative began as an online video creative agency and production company, but evolved into a marketing agency after identifying social media and viral marketing as new methods of promoting video content and ideas. In 2010, the company became embroiled in what Adin Miller cites as "the first anti-smoking campaign on Twitter and an important test for future online advocacy efforts." The #LoseTheCig campaign began as a request from New York actor and anti-smoking activist Gary Ploski, that Supercool Creative remove the smoking superhero logo from their website. Supercool responded by challenging Ploski to get 500 people to tweet #LoseTheCig and the company would remove the logo. The challenge was met and the logo was changed. Supercool Creative is currently responsible for the social media marketing for Street Fighter X Tekken, a AAA fighting game being released in March, 2012 by Capcom.

Community

Creative director And Co-founding partner David Murdico has contributed time to the development of the Masters of Human Behavior (MHB) Program at The University of Southern California, as a speaker in their industry pro speaker series, and as a speaker at the first ever SMASH Social Media Advanced Skills Huddle, co-sponsored and hosted by the Masters of Human Behavior Program.