Neverblue
Neverblue is a global Performance Based CPA (Cost Per Action) Network. Neverblue was started in 2004 by four partners (Todd Dunlop, Jordan Visco, Dave Arnsdorf and Greg Bate). The company was purchased in Feb 2007 by Vertrue Inc. and now acts as a wholly-owned subsidiary based in Victoria, British Columbia, Canada.
Neverblue has over 500 customers including IAC/InterActiveCorp, LendingTree, eHarmony, Bidz.com, Miva, and Flycell.
Brief History
- Founded as Neverblue Media Inc. in 2004
- Launched NeverblueAds, its affiliate network in 2005
- Acquired by Vertrue Inc. in 2007
- Hakan Lindskog steps in as President and CEO in April 2008
- Founders transition to Board of Advisors in August 2008
- NeverblueAds and Neverblue Media are consolidated into Neverblue, in September 2008
Competitors
- Performics a DoubleClick Company
- Clickbooth a division of IntegraClick, Inc.
- Hydra, LLC
- Advaliant a division of MediaTrust
- Azoogle
- Commission Junction a ValueClick company
Executive Team
- Hakan Lindskog, President and Chief Executive Officer
- Kevin Wolski, Director of Client Service
- Mark How, Vice President of Business Development
- Gavin Aitken, Director of Technology
- Reed Pridy, Director of Compliance and Quality Assurance
- Jennifer Carr, Senior Director of Finance and Accounting
- Dawn Robson, Director of Human Resources