Digital Brands
Digital Brands is an Internet company based in Gainesville, Florida, which builds and maintains several websites that cover a variety of subjects, including web hosting, dating, credit cards, and retail. According to the company's CEO, Toby Sembower, the company's business model involves identifying niche topics that lack authoritative sources on the web and building websites to cover them. Sembower founded the company after selling another and briefly trying early retirement at the age of 35.
Digital Brands is physically headquartered in downtown Gainesville, in a 4,000-square-foot loft. The company and its office design embrace startup culture, including arcade games, a court for playing indoor sports, and conference rooms named after web browsers. Employees are provided with locally catered lunch daily.
Web properties
- DatingAdvice.com, a lifestyle website that publishes reviews of dating sites and apps as well as advice articles, studies, and features written by dating coaches, matchmakers, psychologists, journalists, and other experts, founded in April 2012. DatingAdvice was the company's first website to open.
- Printaholic.com, a website that tests and reviews printing services, founded in October 2012.
- BadCredit.org, a website specializing in subprime loans, founded in May 2013.
- CardRates.com, a credit card comparison and financial news website founded in May 2014.
- HostingAdvice.com, a website providing reviews of software and web hosting platforms, founded in December 2014.
- DealCrunch.com, a retail-oriented news site and blog founded in April 2016.
Awards and recognition
- DatingAdvice.com was awarded the Outstanding Achievement award by the Interactive Media Council on December 12, 2014.
- DatingAdvice.com was nominated for "Dating Blog of the Year" by the US Dating Awards in 2016.
See also
- Affiliate marketing
- Niche blogging