Ybrant Digital
Ybrant Digital is a digital marketing company founded in 2000 and headquartered in India with offices in US, Argentina, Brazil, Chile, Uruguay, Mexico, UK, France, Germany, Sweden, Ukraine, Serbia, Israel, China, India, and Australia, and with representatives or partners in Poland, and Italy.
History
Founded by Suresh Reddy and Vijay Kancharla as USAGreetings.com in September 1999, the company introduced its first eMarketing product 'Powered by USAGreetings' engine, in November 1999. In June 2000, the company metamorphosed into Ybrant Technologies Inc. In September 2007, the company filed a Draft Red herring Prospectus (DRHP) with the Securities and Exchange Board of India (SEBI). However, the company decided to put the IPO plans on hold.
In May 2008, Ybrant Technologies integrated all its acquired companies (Oridian, AdDynamix, MediosOne, and VoloMP) and formally changed its name to 'Ybrant Digital'. The reorganization of the company with the name change resulted in the formation of three primary operating divisions; Display Ad Networks led by Jacob Nizri, Technology Platforms led by Vijay Kancharla, and Strategic Initiatives led by Bradley N Cohen.
In December 2009, Ybrant added location-based advertising (LBA) to its services, entering into a partnership with LiveVana Innovations & Lepton Software.
In February 2010, Ybrant Digital launched its local search platform in India 'Ybrant Reach' (YReach), starting in Hyderabad.
In August 2010, Ybrant Digital bought search-based internet company Lycos. Lycos is a top 25 Internet destination worldwide, reaching nearly 60 million unique visitors globally. The Lycos Network of sites and services includes Lycos.com, Tripod, Angelfire, Gamesville, and HotBot.
In May 2012, Ybrant Digital announced that it has agreed to purchase PriceGrabber, LowerMyBills, and ClassesUSA.com from Experian. PriceGrabber provides price comparison shopping services to Yahoo! and MSN shopping. LowerMyBills.com offers savings through relationships with over 500 service providers, while ClassesUSA.com is an online higher-education portal. Steve Krenzer will move from Experian to Ybrant to continue to lead these three businesses. Ybrant expects the purchase to nearly double its revenues.
In September 2012, the purchase of PriceGrabber, LowerMyBills, and ClassesUSA.com from Experian falls through.
Acquisitions
Name |
Date |
Country Operated in |
Services Offered |
|---|---|---|---|
Lgs global |
2011 August |
India,USA,Europe |
IT Services and Outsourcing |
Lycos |
2010 August |
USA |
Search, Social Media, Affiliate Marketing |
Max Interactive |
2009 August |
Australia |
Display, SEM |
Dream ad |
2009 May |
Argentina |
Display, SEM |
Oridian |
2008 January |
Israel, Europe |
Display |
AdDynamix |
2007 February |
USA |
Display |
VoloMP |
2007 April |
Serbia, USA |
Email Marketing/Software |
MediosOne |
2006 November |
USA |
SEM, Display |