Tuesday Digital

Tuesday Digital, (established March 3, 2009) was Pakistan's first interactive agency, providing services in digital brand strategy, media planning and buying, and content creation for interactive media, especially in the field of integrated brand activations and deployment for online media. Established originally as a standalone agency, Tuesday Digital was later merged with the local post-production\animation house Post Amazers, and functioned as the interactive wing of Post Amazers. Later on when Post Amazers was shutdown in November 2010, the Tuesday team has gone on to work with Media Idee Digital taking some of Pakistan's oldest and most respected brands, such as Dalda and Tapal, as well as younger, funkier brands such as the fashion brand Ego with them to the agency.

History

Tuesday was founded in March 2009 by Salman Abedin, erstwhile CEO at Contract Advertising, Karachi, together with advertising professionals Umair Mohsin, Zakaullah Khan and Voxel Grafix co-founder Irfan Kheiri, with interaction designer Ahmed Ansari joining in May, with a view to bringing digital marketing to an industry that had hitherto seen little development in this area. With its first project with the local tea giant Tapal, and the conceptualization, development and execution of Pakistan's first nationwide digital activation with the cooking oil brand Dalda, Tuesday Digital was later merged with Post Amazers, one of Pakistan's oldest and largest post-production/animation houses, to become part of a full service combine. When Post Amazers was shutdown in November 2010, the team and clients disbanded to Media Idee Digital, one of the pioneering digital marketing companies in Pakistan.

Spreading Awareness AbOUT Digital Marketing

All of Tuesday Digital's current core team members are heavily involved in the education of digital marketing and interaction design in Pakistan at local universities, and through advertising workshops. Tuesday Digital has been mentioned in the Dawn bi-monthly advertising magazine Aurora, and interviewed on ITLOW .

IxD Lab

As part of its initiative to bring new technologies to the third world and make them feasible and more accessible, Tuesday conducts research as part of its "Interaction Design Lab". Several developments undertaken at the IxD Lab include input mechanisms based on motion capture and intuitive gestures using low-end equipment, and research into the creation of new interfaces for use in the educational sector of Pakistan.