Teleena MVNE
Teleena is a Dutch and United Kingdom based MVNE and MVNA that offers GSM services to companies that want to release a mobile brand. These MVNOs operate under their own brand, offering services often in niche markets.
Company history
Teleena was founded in 2007 by two former Scarlet managers Timo Smit and Michiel van der Pant and investor and former founder of Versatel (sold in 2005 to Tele2) Marc van der Heijden. The company has built its own mobile core network (Oracle, Nokia Siemens, Cisco) which is connected to the Radio Access Network of Vodafone in The Netherlands, who was then the last of the three Dutch Mobile Network Operators (MNO) to enter into the mobile wholesale services. In 2008, Teleena signed an agreement with Surinamese MNO Telesur and in 2010 Teleena signed an MVNE agreement with Vodafone in the United Kingdom. The company hosts over a dozen MVNOs in The Two countries.
MVNO market trend
In many European countries MNOs hold strong positions and the MVNO market is dominated by brands focussing on either cheap international calling or low cost/no frill national calling. For new MVNO entrants to be successful, an existing customer base and/or distribution channel (shops, online) is almost imminent to leverage conversion. And a mobile proposition that stands out, as illustrated in these animations on mobile loyalty, fixed/mobile convergion, multiple MSISDNs or mobile data.
MVNE market trend
Traditionally MVNEs (also: MVNAs) fulfill an aggregative role in the mobile value chain, independently hosting MVNOs that are not big enough to be hosted by the operators themselves or that require specific mobile solutions. And already, MNOs are known to outsource services to their MVNE partners by contracting mid sized or strategic MVNOs directly and having (parts) of the services hosted on the MVNE platform. A new trend is that MNOs host their own (second/third etc.) brands on the MVNE platform, allowing them to take an [Agile_management|agile] approach to the rapidly changing telecom market. Fast changes and/or fast changed are often not supported by the MNOs own legacy systems or processes. A good example is Vodafone The Netherlands, that released its second brand hollandsnieuwe in January 2011.