Sticker Mule

Sticker Mule is an American e-commerce and printing company that produces custom stickers, labels, and related printed products. The company was founded in 2010 by Anthony Constantino and is headquartered in Amsterdam, New York. In 2024, it was criticized by national media after installing a large pro-Donald Trump sign at its headquarters in Amsterdam, New York.

History

Sticker Mule was founded in 2010 as an online printing service focused on custom stickers and short-run production. Its business model relied on centralized manufacturing combined with online order processing, allowing customers to submit and approve designs digitally. In the 2010s, the company expanded its manufacturing capacity and broadened its range of custom-printed products while continuing to operate through a direct-to-consumer model.

In 2022, the company launched "Studio", a browser-based graphic design tool intended to simplify the creation of custom designs for print and digital use.

In 2023, Sticker Mule acquired Rockin Monkey, a Texas-based sticker manufacturer, marking the company’s first reported acquisition.

In 2024, Sticker Mule introduced "Sticker Mule Stores", enabling users to create and manage online storefronts for selling custom merchandise.

In 2026, Sticker Mule began accepting cryptocurrency as a form of payment for its products. The company has expanded beyond stickers into other categories of custom-printed products while maintaining its core manufacturing model.

The company has also entered into partnerships, including a collaboration with the National Thoroughbred League (NTL) announced in 2024. Sticker Mule has been listed among sponsors of technology industry events such as the Crunchies Awards. The company has also funded local initiatives, including scholarship programs in New York State.

Controversies

Sticker Mule has received national media attention due to activities and public statements by its founder and CEO, Anthony Constantino. In 2024, the company attracted media coverage after installing a large pro-Donald Trump sign at its headquarters in Amsterdam, New York. The sign and related messaging prompted public debate and legal disputes involving local authorities.

In the same year, the company was also reported to have sent mass emails related to the United States presidential election.

Anthony Constantino has been involved in U.S. politics, including a campaign for the United States House of Representatives in New York’s 21st congressional district.

Reporting by Politico and other outlets has covered campaign-related activities, including fundraising, advertising, and issues related to signature collection during the candidacy.