PUR Energy (Company)

PUR Energy Limited, commonly known as PURE, is an Indian company based in Hyderabad, Telangana. This company manufactures Electric Vehicles (two wheelers), lithium batteries and deals in battery storage solutions.

It was founded in 2015 by Dr. Nishanth Dongari, a professor at IIT Hyderabad, along with Rohit Vadera, an alumnus of IIT Bombay. The company was incubated at the innovation centre of IIT Hyderabad and focuses on battery energy storage systems and electric mobility solutions.

PURE's business is organised into three main divisions. PURE EV develops electric scooters and motorcycles, PuREPower provides battery energy storage and backup power solutions, while its lithium battery Systems Division manufactures battery packs that can be used in applications including renewable energy systems such as solar power installations.

The company operates from Hyderabad, where it also has its manufacturing facility. It initially entered the clean energy sector by developing lithium-ion battery technology and began manufacturing lithium-ion batteries around 2018. It later expanded into the electric two-wheeler segment under its consumer brand, PURE EV.

Some of the company's electric vehicle models, including the EPluto 7G, were unveiled by former DRDO Chairman G. Satheesh Reddy and NITI Aayog member V. K. Saraswat.

The company has also entered into a partnership with France-based climate technology company BE Energy to collaborate on initiatives related to sustainable energy and electric mobility and also partnered with canada's charge power to enter into North America's energy storage market.