Oktopost
Oktopost is a social media management platform for business-to-business companies that provides tools to marketing teams for scheduling campaigns, engaging with prospects and generating leads from social media. Oktopost supports multiple social media networks: Facebook, Twitter, Google+ and LinkedIn.
History
In 2012, Daniel Kushner, who was the vice president of worldwide marketing at Nolio, since acquired by CA Technologies, wanted a business-to-business (B2B) tool to track and analyse his team's social media marketing activities. Kushner and Liad Guez developed Oktopost as a social media tool for B2B companies, releasing the beta version in 2012.
Service
Oktopost is mainly used by business-to-business companies, looking to generate leads and measure the strategic effectiveness of social media. Oktopost users can use the metrics analysed by the platform to calculate the return on investment of social media and improve their marketing tactics. Oktopost works with Facebook, Twitter and Google+, and with LinkedIn. Oktopost has announced integration with Marketo (NASDAQ: MKTO), a developer of cloud-based customer relationship management (CRM) platforms.
Business
The company was founded in 2013 and is based in Israel.