Madison Communications
Madison Communications Pvt. Ltd. is a 22 - year - old diversified communication group, with 20 units across 10 specialized functions in Advertising, Media, Outdoor, PR, Rural, Retail, Entertainment, BTL, Mobile, Events and Sports; employing over 800 communication professionals across 9 cities in India, Sri Lanka and Thailand. It is one of India's largest advertising companies with billings of over Rs. 25 Billion
Operations
Madison Communications' advertising agency company holdings includes BMB Madison Advertising Pvt. Ltd., a joint venture with British agency Beattie McGuinness Bungay.
Madison Communications' public relations company holdings includes Madison PR.
Madison Communications' media investment management company holdings are operated by Madison Media Group and include Madison Media Alpha, Madison Media Sigma, Madison Media Plus, Madison Media Infinity, and MediaCom India.
Madison Media, the Group’s largest and highly successful unit, services clients like ITC Limited, Procter & Gamble, Domino's, Godrej, Bacardi, McDonald's, Levi's, General Motors, Acer, Tata Tea, TVS Motor, Cadbury and Bharti Airtel amongst others. The Economic Times, Brand Equity Ad Agency Reckoner 2005 and 2007 ranks Madison Media as the most admired Media agency. The same survey ranked Sam as “India’s Most Influential Media Person” for 4 consecutive years from 2006 till 2009 and also ranked Sam as the “4th Most Influential Person in Advertising” in 2009. Sam is also the recipient of the Advertising Agencies Association of India’s Lifetime Achievement Award.
Awards & Recognitions
Festival of Media Award, Valencia 2009 – Best Communications Strategy for BBC WST
EMVIES 2009 – Gold – Best Integrated Campaign for Tata Tea Jaago Re
EMVIES 2009 – Silver – Best Media Innovation TV for Cadbury Bournvita Confidence to Challenge
EMVIES 2009 – Silver – Best Media Innovation Radio for Saffola Life – Listen to your Heartbeat
EMVIES 2009 – Silver – Best Media Research for Cadbury Perk – Is Continuity the only Remedy?
EMVIES 2009 – Silver – Best Media Strategy – Services for BBC World Service Trust
EMVIES 2009 – Silver– Best Media Strategy – Consumer Products for Cadbury Celebrations
EMVIES 2009 – Bronze – Best Media Research for Cadbury Dairy Milk Weight Management
EMVIES 2009 – Bronze – Best Media Innovation TV for Tata Tea Jaago Re Vote ya Vaat
EMVIES 2009 – Bronze - Best Media Innovation - Cinema for Asian Paints Kids World
EMVIES 2008 – Grand Emvie - Saffola World Heart Day Innovation on Radio
EMVIES 2008 – Gold - Best Media Innovation in Radio for Saffola World Heart Day
EMVIES 2008 – Silver - Best Media Innovation in Digital for Cadbury Dairy Milk
EMVIES 2008 – Silver - Best Media Innovation in Radio for McDonald’s
EMVIES 2008 – RAM Award - Saffola World Heart Day Innovation in Radio
GOAFEST 2009 – Gold - Best Use of Radio for Saffola World Heart Day
GOAFEST 2009 – Gold - Best Use of Sponsorship for Airtel’s association with Big Boss
GOAFEST 2009 – Silver - Best Use of Internet & New Media for Cadbury Dairy Milk
GOAFEST 2009 – Silver - Best Use of Internet & New Media for Tata Tea
GOAFEST 2009 – Bronze - Best Use of Cinema for Asian Paints Kids World
GOAFEST 2008 – Bronze - Best Use of Cinema for Sugar Free Natura
GOAFEST 2008 – Gold - Best Use of Radio for Saffola Life World Heart Day
GOAFEST 2008 – Silver - Best Use of Radio for McDonald’s Home Delivery
GOAFEST 2008 – Bronze - Best Use of Print for Axis Bank
Young Achiever’s Award 2008 – Digital Person of the Year awarded to Madisonite for Cadbury Dairy Milk
BIG FM Radio Award 2008 – Awarded to Madisonite for Saffola World Heart Day Innovation
June 9: Mediacom won 1 Gold and 1 Silver at the Cannes Lions International Advertising Festival for Gillette – India Votes to Shave or not to Shave under Best Use of Mixed Media and Best Innovation in FMCG category respectively
June 9: Madison Media won 1 Bronze Media Lion Award at Cannes for BBC World Service Trust, Condoms Campaign under Best Use of Mixed Media
In 2008, The Economic Times Brand Equity - Agency Reckoner Report listed Madison Media as 2nd in its rankings of the Top Media Specialists.
The Economic Times Brand Equity - Agency Reckoner Report listed Chairman and Managing Director Sam Balsara among the top 3 most influential Advertising Professionals in 2008.
In 2008, The Economic Times Brand Equity - Agency Reckoner Report listed Chairman and Managing Director Sam Balsara as the most influential Media Person.
The Economic Times Brand Equity - Agency Reckoner Report 2008 listed CEO Punitha Amurugam as the 10th most influential Media Person.
The Economic Times Brand Equity - Agency Reckoner Report listed Madison Media as 1st in its 2007 rankings of the Top Media Specialists.
In 2006, The Economic Times Brand Equity - Agency Reckoner Report listed Madison Media as 3rd in its rankings of the Top Media Specialists.
The Economic Times Brand Equity - Agency Reckoner Report listed Madison Media as 1st in its 2005 rankings of the Top Media Specialists.
In 2004, The Economic Times Brand Equity - Agency Reckoner Report listed Madison Media as 2nd in its rankings of the Top Media Specialists.