Liquid Nutrition
Liquid Nutrition (Liquid Nutrition Group Inc., ) is an international functional beverage company that provides nutritional functional beverages, fresh juices and vitamin products. Their concept combines a health bar and supplement store.
History
Liquid Nutrition was founded in 2005 by Chantal Chamandy, Greg Chamandy (co-founder and former executive of Gildan Activewear. Greg and Chantal integrated vitamins and supplements into Liquid Nutrition, creating inventive combinations of fruit, juices, almond milk and neutraceuticals. Their fusion of naturally flavoured, intensely healthy functional beverages found an immediate demand. Chantal and Greg were convinced to pursue the opportunity to franchise their brand so they called on their friend and business colleague Glenn Young to spearhead the initiative. Glenn, with his sports media background, brought together an all star team of athletes and Liquid Nutrition embarked on a mission to franchise their concept across Canada, the United States and internationally.
Stores are currently operating in Montreal, Quebec City, Toronto, Oakville, Vancouver and the Bahamas. Liquid Nutrition has sold over 100 stores to date, and plans to have 350+ stores open within the next five years. An international license agreement has also been reached for the Middle East and North Africa region (MENA).
On May 16, 2011, Limehill Capital Corporation (TSX VENTURE:LHL.P) and Liquid Nutrition Group Inc. announced the amalgamated company named Liquid Nutrition Group Inc. Following the amalgamation, LQD.V went live on the TSX.V on May 25, 2011.
Athletes
The same day as the launch, Liquid Nutrition announced its line up of athletes and experts which included: 2 time NBA MVP Steve Nash, New York Yankees catcher Russell Martin, Atlanta Falcons quarterback Matt Ryan, PGA golfer Suzann Pettersen, Olympic gold medalist Torah Bright, Tampa Bay Lightning Captain Vincent Lecavalier, and nutritionist Elaine Hastings. On October 11, 2012, Liquid Nutrition announced the signing of Trish Stratus to Team Liquid.
Board of Directors
Liquid Nutrition's Board of Directors is composed of Greg Chamandy, Glenn Young, Dana Ades-Landy, Arlene Dickinson, Brandon Kou and Darren Stark.
Business Model
Liquid Nutrition's stores are franchise owned.
Products
Liquid Nutrition's mission is “to enlighten and educate our community that eating and living healthy is fun, easy, quick and delicious.” They have chosen to only include fruit, ice, and other nutritional supplements and powders in their drinks. Unhealthy ingredients, such as the ice cream, sorbets and yogurt bases are not used in their products.
Liquid Nutrition's product line includes functional beverages, sandwiches, wraps, snacks, bars and a wide selection of retail supplements (protein powders, vitamins, greens, sports supplements, etc.).