Keyloop

Keyloop is a software company headquartered in Reading, United Kingdom. It develops digital platforms for automotive dealerships and manufacturers to manage operations and customer engagement.

History

The company was originally founded in 1976 in Hungerford, UK, under the name Kerridge. It later became part of ADP Dealer Services and, subsequently, CDK Global International.

In March 2021, CDK Global's international operations were acquired by private equity firm Francisco Partners, which rebranded the business as Keyloop.

Keyloop has since made several strategic acquisitions and launched new products and programs. In April 2024, it acquired Automotive Transformation Group (ATG), enhancing its omnichannel retail capabilities and combining ATG's e-commerce platform with Keyloop's data analytics to better connect consumer journeys in automotive retail.

In May 2025, Keyloop launched Service Hub, a cloud-native, web-based aftersales tool. The same year, Keyloop opened a new Global Delivery Hub in Hyderabad, India to develop international R&D and support networks.

In August 2025, Keyloop partnered with ThoughtSpot for a new business intelligence suite, VEGA. The collaboration provides real-time analytics, predictive trend analysis, and reporting tools embedded into Keyloop's dealer-facing software products.

Keyloop also developed the Fusion Automotive Retail Platform (ARP), which integrates multiple domains - Demand, Supply, Ownership, Operate - to optimize dealership operations.