Isobar (company)
Isobar is a global digital marketing agency with a total of 63 offices in 37 markets worldwide. The agency is a wholly owned subsidiary of Dentsu Aegis Network and its parent company Dentsu. It is the sister agency to Posterscope, iProspect, Carat UK and Vizeum.
History
- 2004: Official global launch of agency under the Isobar brand under leadership of Nigel Morris
- 2005: Isobar launches in USA, Sweden and Hungary
- 2005: Leading UK creative agency Glue London joins Isobar
- 2006: Isobar gains further strength in Nordics
- 2007: Isobar expands into Latin America, South Africa, Korea, Hong Kong, Russia and Canada
- 2007: Isobar recognised as world’s largest digital network Interactive Agency report (published February 2007)
- 2008: Isobar expands APAC footprint into Malaysia
- 2009: Mark Cranmer appointed as chief executive officer
- 2010: New structure and global leadership team announced
- 2010: Jean Lin appointed CEO of Isobar Asia Pacific
- 2011: Isobar opens third office in India and expands into Middle East and Indonesia
- 2012: Visual Jazz Isobar in Australia joins Isobar
- 2012: US digital agency Roundarch joins Isobar
- 2012: Further expansion in China through acquisition of eLink Advertising
- 2013: Isobar named Digital Agency Network of the Year 2012 by Campaign Asia-Pacific for the second consecutive year
- 2013: Boston presence expands to accommodate growth and strengthen MIT Media Lab Sponsorship
- 2013: Isobar expands its international footprint to Turkey
- 2013: Trio in China joins Isobar
- 2013: Isobar extends its reach in Russia with the acquisition of Traffic