Heineken Green Room in Singapore

Heineken Green Room in Singapore is a programme that includes a series of one-night only events that are held on an annual basis. Some of the featured acts in the past have included the likes of UNKLE, Fila Brazillia, Gang Starr, Thievery Corporation, Peter Kruder, The Cuban Brothers, The Rakes, Moderat and Gaslamp Killer.

History

Heineken, an ACTIVE participant in Singapore's music scene since 2000, started the Heineken Green Room programme in 2002 to bring together people with a passion for unique music and nightlife experiences.

The aim of the Heineken Green Room is to provide a platform for attendees to explore new music dimensions with fresh music performances.

Heineken Green Room events

Heineken Green Room events are by-invitation-only. The highlight of each event is the type of music that is showcased, and the way the artistes perform and engage with their audiences. Attendees include Heineken Green Room members, special invitees & members of the media.

A total of 17 unique events have been organised to date in Singapore, with one more Heineken Green Room event coming up on 13 November 2010.

2010

  • Robag Whrume and Superpitcher
13 November 2010
Enthusiasts were invited to step into a world of pixels and indulge in the 8-Bit Blitz that Heineken brought with its last Heineken Green Room event for the year. Themed "8-Bit Blitz", the event was held on 13 November 2010 at the former Kallang Theatre and was helmed by German maestros of minimal techno, Robag Wruhme and Superpitcher. Heineken Green Room Sound Council member, Donovan Wong, was the opening act.
http://www.myspace.com/robagwruhme
http://www.myspace.com/superpitcher
  • Kode9 and Kyle Hall
22 May 2010
Themed “20Hz Deep” after the lowest sound the human ear can register, this immersive music adventure, showcasing London-based electronic-music DJ / producer Kode9, a well-known innovator in the dubstep world, and Kyle Hall from Detroit, took place at 2 Orchard Link.
http://www.myspace.com/kode9
http://www.myspace.com/kylehalldetroit

2009

  • The Gaslamp Killer and Tayo
9 December 2009
Themed ‘Deep Down and Deadly’, Heineken Green Room transformed the former Singapore Police Coast Guard Headquarters at Kallang Basin into an underground experience with The Gaslamp Killer and Tayo.
http://www.myspace.com/thegaslampkiller
http://www.myspace.com/djtayo3000
  • Moderat, Pfadfinderei and Nick Catchdubs
25 July 2009
‘Trip the Light Fantastic’, held at Tanjong Pagar Distripark, was helmed by [...]-edge German electronic act, Moderat. Supported by visual arts collective, Pfadfinderei, and Brooklyn-based DJ, Nick Catchdubs, it witnessed the largest ever Heineken Green Room in Singapore turn-out of over 1,500 attendees.
http://www.myspace.com/moderat
http://www.myspace.com/pfadfinderei
http://www.myspace.com/nickcatchdubs
  • Sinden and Act Yo Age
17 April 2009
Headlined by London DJ-Producer, Sinden, and supported by Australian duo, Act Yo Age, this event at the Singapore F1 Pit Building immersed guests in a unique garage-party experience, merging modern eclectic sounds with the grungy feel of an old-school parking lot gig.
http://www.myspace.com/graemesinden
http://www.myspace.com/actyoageforever

2008

  • The Rakes
27 March 2008
For one night only, Zouk was transformed into a London London Underground station to commemorate a ‘live’ performance and DJ set by UK indie band, The Rakes.
http://www.myspace.com/therakes

2007

  • Jimpster and Justin Martin (Buzzin’ Fly)
20 June 2007
A one-time only ‘Buzzin’ Fly’ experience awaited Heineken Green Room members and invited guests at the National Museum of Singapore, where two of Buzzin’ Fly’s champions, Jimpster and Justin Martin, hit the decks.
http://www.myspace.com/jimpster
http://www.myspace.com/justinmartinsmusica

2006

  • Chicks on Speed
16 November 2006
Munich’s electronic pop / multimedia trio, Chicks on Speed, weaved a unique mixture of punk / new wave, electronica and pop, while Heineken Green Room members, who besides flexing artistic muscle by adding their own touches to blank canvases placed throughout Zouk, put on accessories provided at the door to dress themselves in their best ‘Chicks on Speed’ style.
http://www.myspace.com/chicksonspeed
  • The Cuban Brothers
1 June 2006
Inspired by Cuban historical fact and mythology, this event at Zouk took an experimental twist with the introduction of new-wave comic musicians, The Cuban Brothers, whose performance combined music with riotous comedy and sensational dancing.
http://www.myspace.com/thecubanbrothers
  • Gang Starr Foundation
18 March 2006
DJ Premier and Big Shug of underground New York hip hop group, Gang Starr Foundation infused the Helipad @ Harbourfront with jazz-rap beats and hip hop sounds, in line with Heineken’s creative concept of ‘Explore a Different Space’.
http://www.myspace.com/gangstarrfoundation

2005

  • Tortured Soul and Patrick Forge
15 September 2005
Featuring an intriguing concept: ‘The New Old’, this event at Zouk brought Heineken Green Room members back into the past, interpreted through modern eyes, and featured the combined musical talent of red-hot New York band, Tortured Soul, and veteran DJ-producer, Patrick Forge.
http://www.myspace.com/torturedsoul
http://www.myspace.com/63729870

2004

  • Thievery Corporation
29 September 2004
Demonstrating their ability to merge divergent musical styles to create an entirely new genre, Thievery Corporation transformed Velvet Underground into an Aladdin’s cave of musical spoils.
http://www.myspace.com/thieverycorporation
  • Peter Kruder (Kruder & Dorfmeister)
2 June 2004
Heineken Green Room had the rare honour of hosting Peter Kruder, one of the pioneers of the downbeat and Trip hop movement, at Velvet Underground.
http://www.myspace.com/pkrd
  • U.N.K.L.E.
3 March 2004
Best known for being highly experimental and having a debut album that changed the electronic and Hip hop music scene, UNKLE, made up of James Lavelle and Richard File, played at Velvet Underground.
http://www.myspace.com/unkle

2003

  • Steve Cobby (Fila Brazilia)
26 November 2003
Steve Cobby from the much-celebrated Fila Brazilia, widely known as being on the forefront of the eclectic dance scene, headlined this event at Velvet Underground.
http://www.myspace.com/filabrazilliafans
  • Roy Davis Jr.
30 July 2003
Roy Davis Jr., the world-famous DJ-vocalist and pioneer of ‘Soul Electrica’, performed at this event at Velvet Underground.
http://www.myspace.com/theofficialroydavisjr
  • Norman Jay
19 February 2003
Norman Jay MBE, the Godfather of Dance, performed at Velvet Underground in Singapore and produced an exciting array of rare grooves, funk, house and hip hop beats.
http://www.myspace.com/djnormanjay

2002

  • Snowboy
1 August 2002
Highly respected DJ-percussionist and Acid Jazz legend, Snowboy, brought his infectious Acid Jazz to Phuture in Singapore.
http://www.myspace.com/snowboyandthelatinsection

The Heineken Green Room Membership

The Heineken Green Room membership entitles members to receive invitations to exclusive Heineken Green Room events and other Heineken-supported events, as well as special discounts and privileges with retail and lifestyle partners: Chocolate Research Facility, EpiCentre, Fred Perry, Hansel, Stereolab, X MINI and Zouk.

Interested music enthusiasts can log on to www.heineken.com.sg/greenroom for more information, and to attempt to qualify for a Heineken Green Room membership.

The Heineken Green Room Sound Council

In March 2008, the Heineken Green Room in Singapore took on a new approach with the establishment of the Heineken Green Room Sound Council, a collaboration with some of the foremost opinion leaders in the Singapore music scene to further cultivate and elevate [...]-edge music experiences.

Currently, the Heineken Green Room Sound Council members are:

  • Cherry Chan 1
  • Daniel Sassoon 2
  • Donovan Wong 3
  • Ginette Chittick 4
  • Tracy Phillips
  • Vijay Singh 5