Givenik

Established in 2007, Givenik is a unique service allowing theatergoers to buy theatre tickets and give 5% of their ticket price to the charity of their choice. It is the first Broadway endeavor of its kind, joining the current movement of 'cause marketing' initiatives throughout all industries that foster the cooperative efforts of the for-profit and not-for-profit sectors for mutual benefit.

Created by Jordan Roth (the Vice-President of Jujamcyn Theaters), at Givenik theatergoers are encouraged to give and get (thus becoming “giveniks”) by getting discounted tickets to dozens of Broadway and Off Broadway shows and simultaneously giving back to the not-for-profit organization of their choice.

At present, more than 225 organizations (and counting) have joined Givenik, from national groups to local chapters, and from arts organizations to educational institutions. Among them are Gay Men’s Health Crisis, Rosie's Broadway Kids, Dress for Success,God’s Love We Deliver,Broadway Cares / Equity Fights AIDS, Central Park Conservancy, People for the American Way, NYU Tisch School of the Arts, Habitat for Humanity, The Dance Theatre of Harlem, local chapters of the Susan G. Komen Breast Cancer Foundation, Big Brothers/Big Sisters, as well as numerous community PTA’s, public schools and temples.

References and External Links

Givenik Official Website
Blognik: The Official Givenik Blog
Follow Givenik on Twitter