Gamelabs

GameLabs_Logo_Re(White_Bg).png

GameLabs is a company founded in 2008 in Germany by six people. GameLabs moved its base of operations to Malaysia in 2010 with the aim of expanding into South East Asia.

The company develops browser-based games, the first being Quests of Gallendor, which hit 1 million users on July 2009. GameLabs have since developed and published more browser-based games, such as Gallendor Battlegrounds, a strategy-based title andTreasures of Deepire, a game inspired by the recent pirate craze.

Their games have been translated into German, Polish, Arabic, Italian, Spanish and English and released in their respective regions.

Business models

100% Business Revenue Sharing Model

This is a model where GameLabs and its clients share 100% on revenue gained from sales of in-game virtual items. The partnership may involve the marketing and advertising on the partner's side of a GameLabs title or license, while GameLabs maintains the technical aspects, such as server maintenance and database administration.

Channeling Model

With the GameLabs Channeling Model, users visiting a portal or gaming website owned by a client will be channeled to a GameLabs web browser-based game. The advantage for the client is that they will not have to perform significant recoding of their website to implement interactive games.

White Labeling Model

GameLabs uses a white labeling model for its business. GameLabs develop their games with the aim of licensing the game titles to their partners. The partners will handle marketing and branding while GameLabs will provide tech support, updates and upgrades.

Unique Selling Proposition

According to the GameLabs website, the "Labs" in "GameLabs" is an acronym for "Liberal Active Browsergame Strategy":

Liberal: GameLabs offers the gamers a free community consisting of players, enemies, allies, opponents, creative new worlds and forums. The bigger the community, the greater the fun factor!

Active: GameLabs works actively on creating enjoyable games. We continuously develop new and suggested features in our games for our community and after work we enjoy playing them as well!

Browser: Browser-based games can be played worldwide thanks to the Internet. The player community grew very quickly in more than 30 countries, and is the reason why GameLabs is translating its games into more than 13 languages.

Strategy: At GameLabs, our employees combine their passion for games with technical know-how and long working experience in the games field in a strategy players can trust.