Fallen Media
Fallen Media is an American digital media company founded in 2020 by Rowan Winch and Sol Betesh. Based in New York City, the company develops creator-led, short-form entertainment for platforms including TikTok, Instagram, and YouTube.
History
Winch and Betesh established Fallen Media in 2020, initially operating it as a meme-focused company before expanding into short-form video production. The company was subsequently identified by Business Insider as one of New York City's notable creator-economy startups.
Fallen Media specializes in personality-driven social-media programs and branded entertainment. Its business model primarily relies on brand partnerships, with additional revenue generated through social-platform monetization programs.
Productions
The company's productions include What's Poppin? with Davis!, Street Hearts, Subway Oracle, Step to the Mike, and 15 Second Film. Its programs commonly use street interviews, dating formats, music performances, and comedy designed for short-form distribution.
What's Poppin? with Davis! features host Davis Burleson interviewing people in New York City's Washington Square Park about fashion, popular culture, and everyday life. Street Hearts, hosted by Tiff Baira, received a nomination in the Social Interview or Talk Show category at the 2026 Webby Awards.
Leadership
Sol Betesh — Co-founder and chief executive officer
Rowan Winch — Co-founder and chief social officer