EWA Bespoke Communications

EWA is part of one of the world’s largest communications service companies (WPP Group) , which provide bespoke multi-channel communication solutions including relationship development, database marketing, response handling and customer insight. EWA is based within the UK and employs over 100 people.

EWA services can be broken down in to the following :

   •   30% CRM

   •   30% Database Marketing

   •   15% Digital Marketing

   •   15% Direct Marketing

   •   10% Telemarketing

History

EWA is a direct communications agency providing consultancy and bespoke services. EWA was established in 1981 and became part of the global communication services company WPP Group plc in 1988.

EWA has been operating contact centres, database facilities, campaign management, print and fulfilment services and customer analytics for the past 28 years. In the early days of EWA various database communication systems were set up for the prestigious Ford Motor Company, eventually moving into other aspects of the motor industry including marketing initiatives, event management, sales processing and validation programmes.

Diversification in the early 1990’s saw EWA move into other commercial sectors including government, manufacturing, retail and service. In each of these environments EWA provided the CRM practice, campaign management, database development and analysis in a series of bespoke, dedicated communication programmes.

Since 1981 EWA Bespoke Communications have been contracted with a number of companies ranging the commercial and public sectors, which include:

   •   Ford Motor Company; Citroen and Nissan – Dedicated motor industry communication centres

   •   Adidas, Reebok, Marks & Spencer – Retail and business customer services and ordering programmes.     

   •   Department of Health, Training and Development Agency for Schools (TDA). Public sector contact centres supporting wide ranging services and communication programmes. 

   •   Merial Animal Health. Pharmaceuticals sector. EWA has operated Merial’s Customer Support Service since 1996.

Operations in the year 2008 saw EWA provide a number of customer insight services for businesses including Wiltshire Farm Foods, Lifelong Learning UK, Kraft (Kenco) and DWP .

Awards, Accreditations and Associations

EWA have qualified for a number of ISO accreditations . EWA were firstly accredited for the ISO9001:1994 quality standard in January 1994, which was later followed up with the ISO9001:2000 in 2003. In 2005 EWA were awarded both the Investors in People accreditation in January and the ISO14001:2004 quality standard in September.

The customer relationship management strategy provided by EWA was recognised at the Franchise Marketing Awards in 2009, with Wiltshire Farm Foods awarded 'Best Online Marketing Campaign'.

EWA are also members of various associations including the Direct Marketing Association (DMA), Chartered Institute of Marketing (CIM), Federation of Direct Marketing (FDM) and Customer Contact Association (CCA).