DY Works
DY Works is a global brand strategy and brand design firm headquartered in Mumbai. DY Works, earlier DMA Yellow Works, is a brand strategy and design consultancy formed with participating companies AliaGroup, Maximus, FutureBrands and Yellow. Alpana Parida is appointed President of DY Works with focus on strategy and design.
Clients
- IMGC is a consortium between financial institutions National Housing Bank, Genworth, Asian Development Bank and International Finance Corporation
- Amul
Awards
- In 2011, DY Works and Godrej Hershey won a silver prize in the category of a ‘Local Campaign Worthy Of International Adaptation Based Upon World Class Standards’ at ‘ The Internationalists Award for Innovation in Media’.
- The Agency also won a total of six awards across packaging, structure and retail design categories at the World Brand Congress, Packaging Awards Ceremony
Management
- Alpana Parida, President of DY Works
- Rekha Pamani-Gulati, Chief Operating Officer
- Richa Panigrahi, Vice President - Marketing
- Devatanu Banerjee, Vice President, Retail, IT & New Media
- Lakshmi Iyer as Vice President, Marketing