CAA Marketing
Established in 1998 as the marketing division of Creative Artists Agency, CAA Marketing is made up of a team of marketing strategists servicing CAA brand clients. They are best known for their partnership deals and creating branded content for fortune 500 companies.
Notable campaigns
- Chipotle’s "Back to the Start" short video featuring Willie Nelson covering Coldplay's "The Scientist". In 2012 ”Back to the Start” won two Cannes Grand Prix awards in Film and Branded Content.
- First and second brand films ever accepted to the Sundance Film Festival, for client eBay
- Driving force behind Coca-Cola’s long-standing partnership with American Idol,
- Hasbro’s Transformers film franchise.
Management
In 2005 CAA brought on Lenny Stern to become the department’s president and in 2009 he left the group. Jae Goodman is Co-Chief Creative Officer and Co-Head. David Messinger is Co-Head, and Jesse Coulter is Co-Chief Creative Officer
Selected Works
- 2013: Coca-Cola: Bears Fil
- 2012: CHipotle: Do Some Good This Halloween
- Jeremiah [...]: ZZ Top and Jeremiah [...]
- 2012: Chipotle: Back to the Start
- 2009: Bingathon
- Mitchum: Hardest Working ________ in America