ClearSaleing
ClearSaleing, Inc. is an advanced advertising analytics technology company based out of Columbus, Ohio. ClearSaleing is backed by NCT Ventures and Ohio TechAngels Fund .
ClearSaleing's business is growing as clients see the need to adopt technology that can track profit across media, grow leads and increase ROI results..
Purchase Path
Purchase Path attributes profit and ROI across the multiple marketing touch points that contribute to and influence a sale.
"ClearSaleing has been working on an advertising attribution platform that measures performance by profit and loss, rather than conversion rates, leads, clicks and cost per acquisition.
The goal is to measure the purchase path -- the chronological sequence of events that take place prior to conversion. And while the advertising analytics company's platform already offers some attribution management, Adam Goldberg, co-founder and CIO at ClearSaleing, Columbus, Ohio, hopes to roll out additional services in an out-of-the-box package during the second half of 2009 . "
Management Team
Michael A. Lanese, Chief Executive Officer
Randall K. Smith, President & Chief Operating Officer
Adam S. Goldberg, Chief Innovation Officer
Luke D. Tuttle, Chief Information Officer
F. Ryan Memmelaar, Chief Technology Officer .
History
ClearSaleing has met and passed many milestones over the past few years.
• February 2006 ClearSaleing Incorporated
• October 2006 ClearSaleing Releases Version 1.0 of its Advertising Analytics Platform
• January 2007 ClearSaleing Releases Version 2.0 of its Advertising Analytics Platform
• June 2007 ClearSaleing adds 10th Client to its Advertising Analytics Platform
• July 2007 ClearSaleing Releases Version 3.0 of its Advertising Analytics Platform
• February 2008 ClearSaleing Releases Purchase Path 2.0
• February 2008 ClearSaleing and Rosetta (Brulant) Announce Partnership
• May 2008 ClearSaleing Adds 25th Client to its Platform
• November 2008 ClearSaleing Adds 50th Client to its Platform
• December 2008 ClearSaleing Releases Version 4.0 of its Advertising Analytics Platform
• February 2009 ClearSaleing Chief Innovation Officer Adam Goldberg called ‘Attribution Management Guru’ by Forrester.
• February 9, 2009 ClearSaleing CEO Mike Lanese Named Exec of the Year at the TechColumbus Innovation Awards .
• March 2009 Vetra Analytics Partners with ClearSaleing
• March 2009 Range Online Partners with ClearSaleing.
• March 2009 Goodyear Chooses ClearSaleing Technology
• April 2009 Cleveland Clinic Chooses ClearSaleing Technology
• April 2009 ClearSaleing Releases Version 4.2 of its Advertising Analytics Platform
• June 2009 ClearSaleing Debuts Customized Attribution Management Platform at Internet Retailer Conference
• July 2009 ClearSaleing Releases Version 4.3 of its Advertising Analytics Platform
• August 2009 ClearSaleing Announces Automated Bid Management Module
• August 2009 ClearSaleing Wins “Technology Platform Search Marketers Can’t Live Without” at the 2009 Search Engine Watch Awards .
• September 2009 ClearSaleing and Vetra Analytics Publish The American Attribution Index (AAI)