CartUp
CartUp is a Bangladeshi e-commerce platform and online marketplace. Launched in February 2025, the company established a significant presence in the country's retail sector within its first year of operation. Operating as a strategic subsidiary of US-Bangla Airlines, it leverages the group's existing aviation and logistics infrastructure to facilitate nationwide deliveries.
History
In late 2024, following the rapid expansion of the e-commerce sector in Bangladesh, the US-Bangla Group conceptualized 'CartUp' as its dedicated digital retail venture. The platform officially commenced operations in February 2025, aiming to integrate air-logistics with retail.
Awards and Recognition
Shortly after its inception, CartUp received several national and international accolades. In 2025, it was honored as the 'Emerging E-commerce Platform of the Year' at the Bangladesh Business Excellence Awards.
In 2026, the company was shortlisted for the 'Asian Tech Innovation Award' for its trial of drone-based delivery systems in metropolitan areas. It also received a recognition memento from the e-Commerce Association of Bangladesh (e-CAB) for its contribution to the rural e-commerce supply chain.
Statistics
Market surveys conducted in early 2026 indicated that CartUp became one of the top three e-commerce platforms in Bangladesh in terms of monthly active users. Reports suggest that approximately 45% of online consumers in Bangladesh have interacted with the platform at least once since its launch.
Criticism
Like many rapidly scaling startups, CartUp faced initial criticism regarding its customer support response times during peak sale seasons. The company subsequently introduced automated AI-driven support systems to mitigate these issues.
See also
- Daraz
- Chaldal.com
- US-Bangla Airlines
References
:Category:E-commerce companies of Bangladesh :Category:Online retailers of Bangladesh :Category:2025 establishments in Bangladesh