Blue Ox Jerky
Blue Ox Jerky is a brand of meat snacks including jerky, dried sausage, and deep fried peanuts. They are an American company headquartered in Troy, Michigan. The company offers 23 varieties of meats including 5 assortments of fried peanuts. The Blue Ox Jerky brand started January of 2011 and launched their website in the beginning of July of that same year. The company is popular for their assortment of jerky which includes buffalo, turkey, elk, venison, BeEF and pork.
Advertising campaign
Soon after the site launched, Blue Ox Jerky introduced Saul Bunyan as one of the lesser known brothers of lumberjack legend Paul Bunyan. The fictional story explains the brands name became as wager between Saul and the Jürke brothers for a blue ox. During this wager an accidental fire in a barn yard with the mixture of beef and spices created the first piece of Blue Ox Jerky.
Slogan
Our jerky punches gas station jerky in the face. (2011-Present)
Main Types
- Original Smoked Beef Jerky, sold in a clear resealable packet (available in regular and snack size types). Introduced 2011. Spiciness: Mild.
- Cherry Maple Beef, sold in a clear resealable packet (available in regular and snack size types). Introduced 2011. Spiciness: Mild.
- Honey BBQ Turkey, sold in a clear resealable packet (available in regular and snack size types). Introduced 2011. Spiciness: Mild.
- Honey Pepper Bacon Sausage, sold in a clear resealable packet (available in regular and snack size types). Introduced 2011. Spiciness: Mild.
Meat Content
Original Smoked Beef Jerky is generally made with 28g of beef meat and Original Hunters Sausage is made from 38g of pork meat per 3 link serving size.
Fat content
- Smoked Beef Jerky Original is 1% fat.
- Beef Jerky Cherry Maple Beef is 1% fat.
- Turkey Honey BBQ Turkey is 1% fat.
- Sausage Honey Pepper Bacon Sausage are 14% fat.
See also
- Jerky
- Paul Bunyan