2-Tone Entertainment
2-Tone Entertainment is a UK based independent record label and A&R consultancy company who also specialise in Talent Management and Event Management. The company was founded by Shaurav D'Silva in 2004.
Specialising in Urban and Dance music, 2-Tone Entertainment currently work with 3 Beat Records and All Around the World Productions (AATW) Records who are part of the Universal Music Group. The company also consult for a number of key entertainment and lifestyle brands such as SBTV and MOBO.
History
The company was founded by Shaurav D'Silva in 2004. His background as a club DJ and promoter from the UK Garage scene and event management experience led to him becoming a consultant on a range of urban and dance music related projects including The Urban Music Awards where he brokered a sponsorship deal with Samsung and Timberland. The relationship with the "UMA" also led to 2-Tone Entertainment's 1st artist related project with singer and UMA unsigned winner Lee Henry.
During its 1st year, 2-Tone Entertainment also worked on a number of campaigns for music brands such as Warner Music, SonyBMG and Virgin Records.
2005-2009
The company began to work more closely with artists and record labels on A&R, specialist promotion and online PR; some of the notable projects included Chipmunk, Jasmine Sullivan, Taio Cruz, Ginuwine, Joe, N-Dubz, Jay Sean and Mz. Bratt.
The company also started to explore international territories, brokering its first deals in the Middle East and in Japan with UK RnB Artist Ramzi. Ramzi achieved "Gold" Sales status in the Middle East.
2009
The company continued to grow with the rise of urban music in the UK and ventured into more specialist dance genres such as Dutch house.
Having met music lover and footballer Ryan Babel through a mutual friend, 2-Tone Entertainment began to work closely to develop Dutch rapper, singer and producer Perry Mystique.
Already an established hip hop producer in the Netherlands, Perry was at the forefront of the burgeoning Dirty Dutch house scene and in late 2009, 2-Tone Entertainment agreed a deal for Perry Mystique with Mercury Records.
The 1st single "Party Like Your 18" featuring UK rapper Sway was unreleased for various internal reasons, mainly surrounding the fact that the Dutch house sound was not commercially accepted in the UK as yet.
2010
In 2010, 2-Tone Entertainment released a compilation via Ministry of Sound Recordings called "Ayia Napa Reunion 2010"- which was mixed by DJ Cameo- it was a mixture of UK Garage, Funky House and Commercial Club Tracks. It was accompanied by an online documentary on Ayia Napa and club culture. A UK tour with BBC 1Xtra DJ- DJ Cameo and Coda Talent agency followed.
The Ayia Napa Reunion project also helped 2-Tone Entertainment uncover the Urban club anthem of the summer "Dash Down" by Mr M. The track was rotated by BBC Radio 1xtra and Radio 1 and was an online hit.
Also in 2010, 2-Tone Entertainment signed another Dutch House artist- this time DJ/Producer Lucky Charmes- part of the Dirty Dutch movement and mentored by DJ Chuckie, the DJ/producer was signed to AATW/Universal Records.
Present Day
2011 saw 2-Tone Entertainment venture into music publishing. Specialising in the development of writers and producers, the team signed female writer and rapper Baby Blue and production outfit Rudimental through independent music publisher District 6 .
The company also represents Singer and Film and TV Actress Preeya Kalidas, who released a number of tracks. Preeya won best female at the Asian Music Awards the same year following her success with the chart single "Cross My Heart" with Skepta.
In November 2011, 2-Tone Entertainment officially begun its relationship with 3 Beat Records, a Liverpool Based record label that is part of AATW/Universal Records.
2-Tone Entertainment's role would be to act as an A&R Consultancy specialising in Urban and specialist dance music as well as to continue to nurture and develop talent through their existing label frame work- key projects include, Skepta, Sway, Jodie Connor and new signing Luke Bingham.
In December 2011, the company planned and delivered the 1st annual SBTV Xmas party. The event worked in conjunction with sponsors Wrigleys and Sony Walkman. With a huge line up of top chart artists including: Labrinth, Devlin, Rizzle Kicks, Tinchy Stryder, Chipmunk, Misha B, Cher Lloyd, Maxsta, Dot Rotten and many others. The event received critical acclaim and was well attended, reaching capacity. The success of the event led to a number of new event ventures being offered to the company for 2012.
2-Tone Entertainment worked on the annual Tour in February 2012, in particular, the event based in Liverpool. The company already had a Liverpool base, following the relationship with Ryan Babel from 2009 and the new formed relationship with Liverpool based 3 Beat Records. They put on the MOBO Industry takeover event and showcased new talent from the Liverpool region with the promise of developing more Liverpool based acts.