Asipac
Asipac is a boutique Real Estate development consultant. Their services include: ● Land use planning strategy ● Project ideation/conception ● Design process management ● Marketing strategy & programs ● Financial Advisory & Equity Facilitation ● Lease management of Malls ● High value retail transaction services. They have provided high level strategic advice to developers on projects with BUA of 380 million square feet valued at more than $23bn. Their core business is Malls for which they provide end-to-end solutions in planning, design management, letting and lease management, including documentation and CRM. They have unmatched expertise in this field and have successfully leased >3.4 million sft of retail space,including the 2 largest malls in India. Other practice areas include:(A) Marketing Strategy Consulting and solutions in branding,communications,PR,launches and events; (B) Equity Facilitation (They have helped developers raise $170 million).
Amongst other path-setting projects, Asipac conceived and planned India’s first luxury gated community,the first hotel condo,the first affordable housing project below Rs.1 million post-05, first 12 minute lifestyle suburb, first luxury lifestyle resort for seniors, first Brand Factory, largest shopping mall, largest strip mall, and the World’s first fashion-themed SEZ.
Asipac was voted at GIREM as Best Marketing Firm 2008 competing with 3 IPCs and won 3 Advertising Awards from Times of India. One project broke a Guinness World RecordTM and was a finalist in Mixed Use Project category of Cityscape Asia 2008 RE Awards. Another project launch won a Bronze at 2009 EEMAX Awards.
With 200+ media articles and 40+ TV features, their credentials are well known in Indian real estate.
Why Asipac for Malls: Top 7 Reasons 1. Leased >3.4 million sft retail space across South India, including the 2 largest malls in India. This includes >1.1 million sft during 7 months of recession in 2008-09. 2. Got 15+ traditional high street retailers into malls for the first time. 3. We have relationships with 300+ retailers/brands, including 30+ international retailers. Retailers like to deal with Asipac because all our malls have excellent tenancy mix planning, sensible zoning and successful cohabitation. Most retailers recognize that Asipac understands retail- Asipac's Chairman has studied 60+ malls in 15 countries across all 6 continents. 4. Asipac is the only service provider which handles end-to end work, from their unique planning models to design management and the entire gamut of letting, including complex negotiations, legal documentation and tenant store design coordination. 5. All negotiations are done without having to involve the owner, thus saving owner’s valuable time. They achieve a pre-set financial target for the entire project. This is true outsourcing. 6. Asipac has performed much better than in-house staff of developers. 7. Since THEY ARE NOT BROKERS, they do not offer alternate properties to prospective tenants.
Retail & Mall Successes:
In 2005, fully Leased 280,000 SFT Community Shopping Centre in just 45 days In 2005, pre-Leased 1.15 Million SFT (with deposits) in a single Mall in just 5 months In 2006, pre-Lease commitments for 675,000 SFT in a Mall in just 18 days In 2008-09, leased 97% of a 900,000 SFT Mall in just 7 months during recession In 2009, got commitments for 54%of a new 450,000 SFT Mall in just 35 days Leased 4 BTS Retail Buildings (totaling 335,000 SFT) within 45 days of getting mandate Showcased an Indian Mall for the first time at MAPIC (Cannes) and MECSC (Dubai)
• Advised Chairman and Board Members of a $30 Billion conglomerate on Entry Strategy (Why, Where, What, How) for a Rs.250 Billion retail business venture • Advised $1.2 Billion Retail Group on Entry Strategy for new retail formats in India • Entry Strategy for $25 Million new venture for retailing international brands in India • Business Plan for Rs.14 Billion annual sales for major international luxury goods retailer • Business Plan for Rs.7 Billion annual sales for international watches retailer
Mall Planning & Pre-Leasing Services:
• Market Demand and Throughput Analysis; On-going Retail Trends Analysis • Trade & Tenancy Mix Planning with Rent Modeling Optimization (based on catchment fit, footfall frequency drivers & revenue maximization) • Programmatic Space Planning and Development of Architects & Engineers Brief • Assist Client in Identification, Selection and Appointment of Architect; Briefing of the Architect • Design Process Management (including mall specific services design) • Development of Strategic Letting Plan (“SLP”) on the schematic architectural plans • Formulation of List Price Structure based on the SLP • Development of Letting Pitch Presentation (“LPP”) • Development of content for Flyer/Leaflet/Brochure as well as Project Website
Ongoing Mall Projects:
1. 300,000 SFT Bangalore Central-2 by Mantri Developers, opened October 2009
2. 900,000 SFT Mantri Square @ Bangalore by Mantri Developers, opening March 2010
3. 450,000 SFT NeoMall @ Bangalore by Patel Realty, Schematic Design in process
4. 450,000 SFT City Centre Mall @ Mangalore by Mohtisham, opening April 2010
External Links: 1. www.asipac.com