Antonio Núñez López
Antonio Núñez López (Born November 1, 1970 in Jerez de la Frontera, Spain) is a Spanish author, speaker, and brand strategist specialized in storytelling. He is a regular newspaper columnist, and radio contributor.
Biography
Núñez is a published author, lecturer, and consultant specializing in transmedia storytelling. He holds a Bachelor's degree in Business Administration and an MBA from ESADE Business School (Barcelona, Spain).
He collaborates with the Spanish newspaper El País and publishes a weekly column in the Spanish daily ADN Plus. His articles have also appeared on ABC and the Harvard Deusto Business Review. He directs and presents "Penguin News", a section within the program It's Not an Ordinary Day 1 on Spanish National Radio (Radio Nacional de España -RNE.).
His book Storytelling: Stories as tools of communication (Empresa Activa 2007) was reviewed by Público and the newspaper Cinco Días.
In May 2011, Random House Mondadori, through their seal Conecta, published The Penguin's Strategy (La Estrategia del Pingüino), which has been reviewed in El País and the ADN newspaper
Works
Non Fiction
- Storytelling in a Week (Gestión 2000 -Grupo Planeta 2011).
- The Penguin's Strategy -Creating Influence with Messages Passed on From Person to Person (Conecta 2011).
- Strategic Planning. Chapter Antonio Núñez: “JFK vs. Obama. From the Strategic Planner to the Transmedia Storyteller.” (Ed. Universitas 2011)
- !¨You´d Better Tell It¨! Storytelling as communication tools" (Empresa Activa 2007).
Fiction
- Secret Loves (Ed. Universidad Cantabria y ECH Ediciones 2008).
Works in other languages
- É melhor contar tudo -O poder de sedução das histórias no mundo empresarial e pessoal (Nobel 2009).
External links
- Antonio Núñez http://antonionunez.com official website and blog.
- Antonio Núñez author page Amazon4.
- Interview with Antonio Núñez in the newspaper La Vanguardia 5.
- Interview with Antonio Núñez in the newspaper El País 6.