AdChina

AdChina() is an integrated digital platform in China that runs its own ad network, ePR network, eCommerce platform and SNS (social networking sites) network. AdChina provides brands (P&G, China Telecom, Unilever, L'Oreal, Nike, etc.) and agencies (Vivaki, OgilvyOne, etc.) with integrated digital marketing and sales products and services, including branding, iWOM, and online sales.

History

In April 2007, AdChina was founded in Silicon Valley, United States. AdChina headquarters in Shanghai, with offices in Beijing and Guangzhou.

Financing

AdChina is a venture-backed technology company. Its investors include GSR Ventures, Richmond Management and News Corporation.

• 1st Round Funding: AdChina closed its first round funding led by GSR Ventures in June, 2008 .

• 2nd Round Funding: AdChina raised its second round funding led by Richmond Management, along with co-investors GSR Ventures and News Corporation in June, 2009. AdChina will use the funds to grow its staff and invest in several new technology and commercial initiatives planned for 2009-2010.

Partnerships

MSN China

AdChina built strategic partnership with MSN China on online advertising as well as eCommerce. AdChina serves online ads on news, entertainment, finance and video channels of MSN China. Moreover, the partnership extended to an exclusive management rights for the B2C online shopping platform on MSN China(shop.msn.com.cn) launched in November 2009.

China Network Television(CNTV)

On January 7 2010, CNTV([http://www.cntv.cn, www.cntv.cn]), a newly established national Internet TV station owned by China Central Television (CCTV), and AdChina announced a strategic partnership to jointly develop China's online video ad market.
The two parties have set up a joint CNTV-AdChina Online Video Ad Lab, aiming to develop new ad formats, audience segmentation, and ad targeting and optimization technologies. They will also establish online video ad guidelines and standards, and develop a brand tracking system to allow advertisers and agencies to measure the online video ads' impact on brand metrics on CNTV and in the industry.
CNTV is licensing AdChina AdManager as CNTV's ad serving, tracking, and brand measurement platform.

HunanTV.com

On January 19, 2010, Hunantv.com(www.hunantv.com), the new media platform of Hunan Satellite Television, which just launched its online TV station (www.imgo.tv), and AdChina announced a strategic partnership, and set up a joint online video ad lab which is the first video ad lab in new media area founded by a province level satellite TV station in China.
Hunantv.com is licensing AdChina AdManager as the ad serving, tracking, and brand measurement platform for hunantv.com and imgo.tv.

Products & Services

Ad network

AdChina ad network reaches 350 million unique visitors – 91% of total netizens in China(384 million) and can access 9 billion page views per month. Over 400 portal and vertical sites have joined in the AdChina ad network . AdChina runs its own ad server, named AdManager, and serves rich media ad formats. AdManager provides advertisers with various targeting technologies, including content targeting, geo targeting, retargeting and behavioral targeting, as well as campaign optimization technologies, such as frequency capping and creative sequencing.
AdChina provides 3rd party campaign reports by Nielsen Online to its clients for all online campaigns.

WebTV platform

Based on the partnerships with TV media (CNTV and HunanTV.com), AdChina build a platform to serve ads along with TV video contents, named WebTV, in terms of video content syndication via the AdChina ad network and on-site video ad formats.
The syndication WebTV looks like a floating AdTV with multiple TV video clips (15~30 sec.) embedded, and TVC ads are served between the clips. The on-site video ad formats refer to regular video ad formats including pre-roll and background ad on the online platforms of TV media.

ePR network

AdChina ePR network helps marketers to promote iWOM. The ePR network integrates portal and vertical Web sites, as well as UGC media, such as social networking sites, blogs, BBS and UGC video sites.
AdChina provides 3 major ePR solutions: campaign specific ePR services, continuous iWOM maintenance and crisis management.

eCommerce platform

AdChina operates the B2C online shopping platform on MSN China, the MSN shopping channel (shop.msn.com.cn). MSN shopping channel sells products in various categories, including cosmetics & skincare, fashion & apparel and home improvements. With the eCommerce platform, AdChina bridges online branding and sales for its clients.

SNS(social networking sites) network

AdChina SNS network integrates a number of applications (APP) on multiple social networking sites to provide marketers with advertising services in terms of expandable banner ad, brand image embedding into APP and tailored APP. Moreover, AdChina leverages the demographic information of social networking sites users to deliver demographic targeted ads across the whole AdChina ad network. Besides advertising, AdChina cooperates with plenty of opinion leaders on social networking sites to implement ePR campaigns for marketers.

Culture

C.A.R.E.

• C - Communication
• A - Accountability
• R - Respect
• E - Entrepreneurship