ABCs of Attraction
ABCs of Attraction, founded in 2005 by JT Tran "The Asian Playboy", is a PUA company that specializes in social skills and confidence building for men. The company holds events, seminars and boot camps around the world and has received media coverage from various magazines, newspapers, and TV programs.
The ABCs Theory
The ABCs of Attraction theory deals with three main phases:
1. Inner strength – identity and emotional confidence. |
Hyphen magazine described the general method taught at ABCs as one which "leverages the use of ethnicity as an added advantage in the game of seduction". Through bootcamps, ABCs of Attraction emphasizes self-improvement techniques and examines social psychology.
Media attention and Events
ABCs of Attraction has appeared on the front pages of Asian Week and Nguoi Viet Daily News as well as many other magazines and newspapers such as Hyphen Magazine and The Harvard Crimson and has been featured on Channel 5 ABC with Karen Holmes, Saigon Broadcasting Television Network and the Chicago Philippine Report TV ("CPR TV").
ABCs of Attraction received special coverage by NBC Bay Area's Emmy winning reporter Vicky Nguyen, who interviewed ABCs bootcamp instructor, Gareth Jones, who was named "Best New Pickup Artist in the World 2010" at the World Pickup Artist Summit in 2010. The segment stressed on the methods and benefits of empowering men with confidence.
ABC's of Attraction's weekend workshop was profiled on ABC's Nightline with Juju Chang, where applying "systematic engineering skills to dating" that were taught at the company were discussed. The show followed the team and students during the lecture, through the exercises, and later out into the streets to show how the methods taught can work.
The company was also profiled by Channel News Asia in Singapore, the Huffington Post and Voice of America News TV in China, which followed JT Tran and his team on the entire bootcamp process. The Awl news reporter, Sharon Adarlo, who first criticized the company's methods, joined in on a bootcamp and wrote on how her opinion had changed after the experience.