1SaleADay

1SaleADay is an Internet retailer with a deal-a-day format. The site was founded in 2007 by Ben Federman. 1SaleADay's main site offers one discounted item a day, the product can vary from a computer-related product to a magazine subscription. Products are listed at up to 80-90% off retail. 1SaleADay also has four spinoff sites specializing in wireless, watches, family and jewelry. Each site offers one item per 24-hour period beginning at 12:00 a.m. Eastern Time. In 2010, the company's CEO donated more than half of the sites net earnings to charities.

Business Model

U.S News & World Report described 1SaleADay as a product daily deal site which buys products in bulk at large discounts and passes the savings on to consumers. 1SaleADay has one product for sale in each of its five categories - Main, Wireless, Watch, Family and Jewelry. At midnight Eastern Time the product is changed. Occasionally a product will sell out and nothing will be available in that category until the next product is available. To keep prices low and create excitement AbOUT the site, prices are sometimes cheaper than the cost to the site. 1SaleADay does not seem to offer product support, as of December 2010. 1SaleADay.com is an Elite Member on the independent review site Reseller Ratings.

Marketing

1SaleADay.com's loss leader marketing strategy of rewarding its consumers was featured in the PBS Nightly Business Report and Entrepreneur Magazine. In a Huffington Post article, 1SaleADay's senior vice president Eli Federman discussed using social media to establish connections with consumers.

Popularity

As of December 2010 the site gets approximately 350,000 daily visitors. 1SaleADay.com is in the top 400 most visited websites in the United States according Alexa's traffic rankings.

In The Media

A Huffington Post article about the best lesser-known websites for finding deals asked readers to recommend their favorites—1SaleADay.com came in number one.

In the January 2011 issue of Woman's Day, 1SaleADay was listed as one of the best ways to get a deal that year.

On January 17, 2011 Nate Berkus featured 1SaleADay.com on The Nate Berkus Show.

In 2011 Lifehacker listed 1SaleADay as one of the five top daily deal sites along with Groupon, Living Social and others.

Consumer advocate Clark Howard recommends 1SaleADay to save money in the Deal a Day space.

On June 15, 2012, The View featured an underwater camcorder sold by 1SaleADay.

The TV Show Extra (TV series) featured a 1SaleADay exclusive offer for 2-carat white topaz earrings.

1SaleADay's CEO Ben Federman was featured on Fox Business in 2011 with David Asman.

The View featured 1SaleADay's sale of a Fujifilm high-definition camcorder.

Investment

On March 1, 2011 the New York Times reported that 1SaleADay raised tens of millions of dollars (exact figure was undisclosed) from Optima Ventures to form Octagon Commerce, an e-Commerce conglomerate consisting of 1SaleaDay, Shadora for jewelry, Ben’s Outlet for electronics, Dynamite Time for watches, and Glasses Unlimited for glasses. 1SaleADay described the investment as a "massive capital injection," according to a press release on CNBC.

Trademark Dispute

On September 27, 2010, 1SaleADay.com and its CEO, Ben Federman, won an extended, international legal dispute with the owners of One Sale A Day Australia. World Intellectual Property Organization (WIPO) panelist, Andrew F. Christie, ruled that domain names onesaleaday.com.au and 1saleaday.com.au be transferred to Mr. Federman. As of Dec. 2010, 1SaleADay.com.au states: "The former holders of the 1SaleADay.au domain names were found to be infringing on the intellectual property rights of the 1SaleADay U.S. website... Please be advised that 1SaleADay.com.au may be out of service for a while as a result of this transition. We will keep you posted. Sorry for any inconvenience this may have caused. Sincerely, 1SaleADay." 1SaleADay is considering opening a franchise in Australia, according to Vice President Eli Federman.

There has been some commentary on the legal significance of this particular UDRP case. The World Trademark Review reported that even though there was a verbal preexisting business arrangement between the Australian and U.S. companies the initial bad faith registration of the 1SaleADay.com.au and OneSaleADay.com.au domain names trumped the subsequent business agreement between the parties.