Ysabel Viau
Ysabel Viau (born in Montreal) is a Canadian author and entrepreneur.
Biography
Born in Montreal, Ysabel Viau is the daughter of Honourable justice Pierre Viau, retired from the Quebec Superior Court and author of Justice et droit – Perspectives et réflexions au fil du temps..
Ysabel holds a Masters in Business Administration (MBA) from Université de Sherbrooke (2001). She is also a graduate in French Writing (1998) and advertising (1992) from Université de Montréal, and in Graphic Design from College Salette (1988) where she teaches professional practice (2007, 2008). She co-founded her first company, ZARO Design & Communications Inc. in 1988 . In 2006, she founded ATHENA inc., a consulting firm in strategic development, marketing and communications. .
As president of the Association des Résidents du Vieux-Montreal (ARVM) from 2004 to 2006, she participated in various projects to revitalize Montreal’s historic quarter and partake in its development. She also participated in the Table de concertation du Vieux-Montreal in 2006 and 2007 to develop a framework for Old-Montreal 2017.
In 2006, she publishes Chroniques du Timor, a reality-novel inspired by a trip to East Timor in 2003 where she "[...] goes to visit her Man [...] then assigned to a UN mission [...] ". "[...] She tells of streets where children sell everything that can be sold. Of roads shared with goats, pigs, skeletal dogs and cats with cut-off tails! [...] A country where 6, 7 and 8 year-old girls work in the mountains under a blazing sun to put a little bread on the table. [...] ".
Since January 2009, Ysabel blogs regularly on TheMarketor.com (in English), and on LaMercaticienne.com (in French).
Works and publications
- 2008: The Marketor: four e-booklets made up of previously published texts from The Marketor, an electronic newsletter published from 2002 to 2008, offering innovative perspectives on business strategies, communications, emerging trends and urban branding.
- The Marketor, Urban Branding – Explorations and notions of place marketing
- The Marketor, Communications – Tactical and strategic
- The Marketor, Business Strategies – Organisational, strategic and development
- The Marketor, Emerging Trends – Analysis, prospective and potential impacts
- 2008: La Mercaticienne: 4 e-booklets comprised of previously published texts from La Mercaticienne, French version of The Marketor.
La Mercaticienne, Branding urbain – Explorations et notions de mise en valeur de lieux
La Mercaticienne, Communications – Tactiques et stratégiques
La Mercaticienne, Stratégies d'affaires – Organisationnelles, stratégiques et de développement
La Mercaticienne, Tendances émergentes – Analyses, prospectives et impacts potentiels
- 2007: B2B Software Marketing Basics
"A practical information booklet offering concrete marketing solutions for developers and marketers of software solutions destined to the business market (B2B). ENGLISH only."
- 2006 : Chroniques du Timor, Voyage au plus jeune pays du monde
« "Presented in 32 chronicles, this reality novel relates highlights from a sojourn to East-Timor where the author observed a UN mission, the setbacks of a newborn country's government and those of its people emerging painfully from a war that has taken more than a quarter of its own. It addresses economic, social and political issues, particularly those relative to entrepreneurship in the economic recovery of a developing country and to communications in a place where are all the languages in the world are spoken. Available in FRENCH only."
À vous de juger ! : Monthly column in La Métropole, a Montreal newspaper.
Excerpts
"So now… You own a super efficient program. You have built it, now they will come… or will they? In all my years of working the IT terrain, I am continually amazed at how developers of great products displace all common sense when it comes to positioning their program out there. They believe that the market will simply embrace and demand their product. Yes, it may be awesome and even essential but one problem remains: NOBODY knows about it. This book offers 24 tactics to efficiently remedy this and generate sales. If this is where you find yourself, read on and prosper."
— Ysabel Viau, B2B Software Marketing Basics, 2007, page 9.
"The commonly accepted daily routine does not bode well with the technomad. […] For the big corporations – perhaps even the medium-sized companies, a considerable challenge is developing in terms of work force management. North-American businesses have just barely begun to test the concept of flexible schedules (mostly to respond to their employees’ demands to better accommodate family-and-work lifestyle). In other words, the corporate world is only grazing the tip of the iceberg. For the new cohort of workers who naturally integrate ICTs in their daily lives, a working day hardly fits into the ‘’9 to 5’’ mold anymore. Furthermore, the freedom to work anywhere any time now extends to the ability to access the globe in a click. The horizon is getting closer, ‘’anywhere’’ is now ‘’right there’’ and the urge to move is becoming highly seductive. There is but a few steps between the screen and a real destination anywhere other than the same one every day. Will the employer still be able to impose a sedentary routine on one who travels at will? Are managers and decisions makers ready to handle the new wave of nomadism which may very well grow into a tsunami? Is the conventional ‘’enclaved’’ corporation heading straight for the iceberg?"
— Ysabel Viau, « New Nomads » from The Marketor, Emerging Trends – Analysis, prospective and potential impacts, Vol. 1, The Marketor, Montreal, 2008, page 13.
External links
fr:Ysabel Viau