Yoola

Yoola is a digital content studio and distribution network that produces, manages and distributes multi-platform digital content, receiving over 8 billion monthly views with over 700 million subscribers. It is also a YouTube Multi-Channel Network (MCN) ranked in the top 5 most viewed globally.

History

Yoola was founded in 2011 by Artyom (Arik) Geller, Michael Shaposhnikov, Alexander Shaposhnikov and Ilan Troyanovsky, originally focused on creating a single content channel focused on fashion and lifestyle. After gaining viewership, Yoola shifted to become an MCN, working with and managing various other content channels.

Yoola’s CEO, Eyal Baumel, was previously co-founder of Bites, a voting-based participation platform that served more than 1 billion questions; created by Fox Sports, Miami Heat, American Music Awards, Billboard Music Awards, Linkin Park, and VegasInsider, as well as influencers such as Justin Bieber, Usher, and Ariana Grande via the Bkstg app, and international TV shows like Master Chef and Big Brother.

Yoola has offices in Los Angeles, Beijing, Haifa, Kiev, St. Petersburg and Moscow.

Distribution

Yoola works with over 30,000+ content creators and rights holders to develop, manage, produce and distribute multi-channel content.

As a distribution platform,Yoola focuses on globalization of content by partnering with creators to penetrate emerging markets (e.g. China and Russia). With teams in Moscow and Beijing and through partnerships with local platforms, networks, influencers and brands, Yoola localizes, manages, promotes, and monetizes content across local leading social and video networks such as Sina Weibo, Tencent, Youku Tudou, Toutiao, Miapoi, Kuaishou, Bilibili, Meipai, AcFun, Aipai, Ok.ru and VK (social networking).

See also

• List of YouTubers