Wysada

Wysada is an online brand that offers its members access to interior design and home offers via its ecommerce website. Wysada is the first Middle Eastern ecommerce provider of luxury interiors.

Wysada’s range of products includes Décor & Accessories, Furniture & Lighting, Bed & Bath, Kitchen & Dining, Kids & Babies, Gifts & Gadgets, Electrical & Home Appliances and Outdoor. It is said that 75% of their offerings are exclusive to their website, and not supplied by anyone else in the Middle East. Wysada are said to hold numerous large exclusivity deals with global brands, which is one of the main reasons why their products are not seen elsewhere in the Middle East.

In June 2013, MENU Venture Investments acquired a stake in the business.

History

Mohammad Musleh founded Wysada.com in 2012 and is also the current CEO. At the time of launch, it was the only Middle Eastern e-commerce platform offering luxury home interiors.

In 2013, the company received investment from MENA Venture Investments. Musleh commented on the company’s progress at the time saying, "In a short period of time, Wysada.com has gained excellent traction from members and partners alike. The strategic partnership with MENA Venture Investments not only allows Wysada.com to expand and improve business operations but also provides the right competitive edge and expert counsel to do so. This partnership is an important milestone for us in our start-up journey."

At the time of the agreement Walid Faza, Investment Manager of MENA Venture Investments added, "We are always looking out for promising ventures that have strong growth potential and which are contributing significantly to the development of the regional technology sector. Wysada's platform and growth strategy are very impressive and we are confident that the business has what it takes to succeed in a competitive market like the Middle East."

In addition to the early-stage investment, MENA Venture Investments as part of the deal were said to be offering help to accelerate Wysada’s growth and expansion in the Middle East.

Background

The online platform has exclusivity in the region for a number of goods on the site. It is said that Seventy-five percent of what the sites offers is not available in the Middle East. This is possible due to the number of exclusivity agreements that the company has in place with global dealers. According to an article in Jordan Business, dealers are happy to pursue these exclusivity deals with Wysada as it gives them exposure to the high-end Middle Eastern market without the need for investment for the risk of market penetration.

Due to the rising wealth in the Middle East in places such as the UAE, it is said that Wysada are in the perfect position to grow in this untapped market. Wysada.com in its second year of operation attracted hundreds of thousands of members and enjoyed a first quarter sales conversion rate of 3%, double the industry average. More than 60% of members made repeat purchases on the site while its product return rate is less than 4%, just one-sixth of the average return rate experienced in other ecommerce verticals.

Distribution

Soon after the companies foundation they began to use a central distribution warehouse in the United Arab Emirates. The distribution facility is the main center for the company’s distribution. The facility is based on the edge of Dubai, with quick access to numerous transport routes.

Location

The company focuses its operations on a number of Middle Eastern countries. While the company is based in United Arab Emirates, the e-commerce based company also focuses on other Middle East territories, such as Qatar, Saudi Arabia and Jordan.