WVVQ-LP
WVVQ-LP, channel 15, was an independent television station serving Jacksonville, Florida and surrounding communities. Its transmitter was located in Jacksonville.
The station launched on digital as WJXE-LP on December 1, 2007 and began branding as "Fresh TV". However, the station immediately began claiming a need for multiple delays before getting up and running and, in the end, it never happened.
The station entered an agreement with Comcast to make the station available to all of its 300,000 subscribers in the Jacksonville area. It was to be offered on Comcast channel 14. The station claimed that its local programming was intended to be targeted towards the African American audience. The station never intended to have a news operation, but it purportedly planned to offer a weekday morning show entitled the First Coast Breakfast Club, as well as other locally-produced programming, none of which materialized. The station also supposedly was to offer local high school sports and broadcast Jacksonville JAM games. The station also claimed to talk to local historically black colleges and universities AbOUT providing programming.
The station originally claimed to be prepared to lease space from local PBS affiliate WJCT to produce its programming, but none was ever produced, and for reasons unknown, the station quickly moved to another location in an unmarked building, causing raised-eyebrows among some.
WJXE never got off the ground and, as of early 2008, even the illusion that the station was going anywhere was finished. The station ran no original programming on its channel, running only canned programming with no set schedule. The station's website, which always was incomplete and lacking professional appearance, was also taken down. By September 2008, WJXE had completely ceased operations, with the channel 14 slot on Comcast being filled by HSN.
The station and some of its principals are facing litigation from advertisers.
The station, which is still ACTIVE and licensed to the Jacksonville area, changed its call sign to WVVQ-LP on June 29, 2009. Owner Budd Broadcasting is currently working to lease the channel to a company to handle programming.