WooRank

WooRank is an online marketing and web analytics company based in Brussels, Belgium. Its eponymous product is a SaaS website analysis tool designed to leverage search engines.

Products

The WooRank web tool analyses any submitted website for conformance to SEO (Search engine optimization) best practices and shows how it ranks against the competition. Its real-time report consisting of 50 criteria helps to instantly spot critical issues that could impact web traffic, usability and lead generation. WooRank also delivers short descriptions of identified problems and provide advice on how to fix them.

Business Model

Freemium is the business model of WooRank. The basic Web service is free while the company charges a premium for advanced features and comprehensive advice.

Criticism

Guy Kawasaki praises WooRank-like services for their effectiveness and their congruence with his webmaster's SEO practices. On the other hand Michael Gray claims that automated analysis of the on-page and off-page SEO can give misleading results compared to human expert analysis.

See also

  • Online marketing
  • Search engine optimization copywriting

See Also

Marketing performance measurement and management

Marketing performance measurement and management (MPM) is a marketing paradigm that calls for...

Marketing operations

Marketing Operations is a relatively new discipline within the Corporate Marketing function. Its...

Scrum in Marketing Department

Scrum is an an agile (iterative and incremental) approach to new product development, created by...

Sustainability Marketing Transformation

Sustainability Marketing Transformation is counted to the field of Macromarketing and is the active...

Marketing Mine

Marketing Mine, Inc. is an Atlanta-based online exchange that connects marketers with agencies to...