WiO
WiO is a free mobile application that enables users to receive information, as well as various deals and discounts, from the brands they see advertised in television commercials and programs.
Technology
The app uses digital audio identification technology. With WiO running on a user's smartphone, the app "hears" audio content and identifies it, subsequently relaying information, deals, and discounts relevant to the brands featured in the commercials or programs being viewed. Content must first be WiO-enabled and provided a digital ID in order for this to occur.
Company
WiO is the first app released by WiOffer, a digital technology company. WiOffer was founded by Andrew Pakula and Matt Greene in 2010.
Television Commercial Campaign
WiOffer launched a consumer-facing TV ad campaign for its WiO 2nd Screen app on Monday, October 1, 2012. WiO TV commercials launched in 2.1 million homes through WiOffer's relationship with RevShare. The spots run across 50 markets including Los Angeles, Dallas, Austin and Raleigh. The WiO-branded TV ad campaign coincides with the launch of the WiO App now available in the iTunes App Store which features audio content recognition, speech recognition and geo-targeting technologies to interact with TV
The WiO TV commercial campaign includes :60 and :30 second spots and are designed to educate consumers on the simplicity of using the WiO app and the many related benefits including; receiving offers and information from national brands, regional and local businesses as well as direct response marketers who advertise on TV.
It includes national brands and advertising agencies including Procter & Gamble’s Pantene, Relativity Media, Discount Tire Company, Nuance Dragon Naturally Speaking, Lisa Hoffman Beauty, and Grey New York. In addition, Cesari Direct, who created WiO’s TV spots have added some of their clients to the launch including Rug Doctor and The Juiceman.