Willms Buhse

Willms Buhse (born 3 November 1970, Langenhagen, Germany) is a German business executive, author, speaker and consultant based in Hamburg. His work focuses on innovative leadership strategies, covering as well the technical aspects of enterprise 2.0 as the philosophical aspects of change management and organizational transformation. In 2006 and 2007 Buhse was named one of the "Top 50 Most influential People in Mobile Entertainment".

In 2009 Buhse founded the Enterprise 2.0-consulting company doubleYUU and currently works there as CEO. Among their customers are Renesas, Lufthansa, Volkswagen AG and Daimler. Prior to that he was Executive Director at CoreMedia since 2003. From 2002-2006, he also served as Vice Chair for the Open Mobile Alliance working on open standards for mobile.

Before that he was over five years at Bertelsmann AG in Gütersloh, Hamburg and New York. There he co-founded Digital World Services. He worked on projects with AOL, AT&T, Napster and Universal. Before, he was a consultant in technology and strategy projects at the German top-management consultancy group Roland Berger Strategy Consultants and advised companies like Volkswagen and Deutsche Bahn.

Buhse holds degrees in industrial engineering (Dipl.-Ing.) and in management sciences (Dipl.-Oec.) from the University of Hanover (Germany) and Madrid (Spain) and a Ph.D. in economics from the Technical University of Munich.

Buhse is author and editor of five books and has been speaking at over 100 conferences and panels on the effect of networking on different industries.

He lives in Hamburg with his wife Daniela, his son Ben and Labrador Retriever Lucky.

Bibliography

  • Buhse, W.: Enterprise 2.0 im Management – Frischzellenkur für Sales & Services (Rejuvenation for Sales & Services), in: Keuper, F. / Hogenschurz, B.: Professionelles Sales & Service Management – Vorsprung durch konsequente Kundenorientierung, 2010. ISBN 978-3-8349-1528-3
  • Buhse, W.: Management by OpenSpaces in: KnowTech: Geteiltes Wissen ist doppeltes Wissen, 2009. ISBN 978-3-7723-1470-4
  • Buhse, W./Reinhard, U.: Wenn Anzugträger auf Kapuzenpullis treffen (When Suits meet Hoodies). whois-Verlag, 2009. ISBN 978-3-934013-98-8
  • Buhse, W.: Enterprise 2.0 - The Art of Letting Go; with Stamer, S., iUniverse, 2008. with Don Tapscott, David Weinberger et al. ISBN 978-1-4401-0809-9
  • Buhse, W./Dornis, A.: Enterprise 2.0 – das Ende von Wissen am Fliessband (Enterprise 2.0 - The End of Knowledge from the Assembly Line). Wissenmanagement – Das Magazin für Führungskräfte 8/2008.
  • Buhse, W.: Firmen umwerben die Web-Generation (Companies Woo the Web-Generation), Computerwoche, 31-32/2008, S 22ff.
  • Buhse, W. et al.: Auf der Suche nach dem CEO 2.0. (Searching for the CEO 2.0) BITKOM Studie, 2008.
  • Buhse, W.: Web 2.0 für Unternehmen: Essentiell oder trivial – und warum überhaupt? (Web 2.0 for Companies: Essential or Trivial - And why at all?) Computerwoche, Heft 7 2008.
  • Buhse, W./Schürmann, H.: Wissen managen in einem Enterprise 2.0. Wissensmanagement (Managing Knowledge in an Enterprise 2.0 Knowledge Management), 2008.
  • Buhse, W.: Die Symbiose aus Unternehmenskultur und technischer Plattform (Symbiosis of Company Culture and Technical Platform). In: Koch, M / Richter, A.: Enterprise 2.0, 2007.
  • Buhse, W.: The Open Mobile Alliance Digital Rights Management. Standards in a Nutshell; with Van der Meer, J. Signal Processing Magazine, IEEE, 2007.
  • Buhse, W.: Digital Rights Management - Technological, Economic, Legal and Political Aspects; with Becker, E.; Günnewig, D. and Rump, N.; an 800 page compendium from 60 different authors on DRM, 2004. ISBN 978-3-540-40465-1
  • Buhse, W.: Digital Rights Management for Interoperable Mobile Services; in: wireless Business & Technology, 2004.
  • Buhse, W.: Business Models for Mobile Content in the Context of Digital Rights Management; in: Auf der Maur, R.; Jacobson, M. Music Unleashed: Legal Implications of Mobile Music Distribution. MAKLU Publishers, S. 43-58., 2003.
  • Buhse, W.: The Role of DRM as a Solution for Market Uncertainties for Mobile Music. The International Journal on Media Management, November 2002.