Urban art promotions

Several cities have featured promotions in which an organization provides a theme and unfinished fiberglass models to artists, and those artists decorate them. The pieces are then displayed throughout the area, in front of businesses and so forth, then auctioned, with the proceeds being given to a charity. In many cases the individual pieces also get sponsors.

Promotions of this type are facilitated by the Swiss company CowPARADE Holdings AG and the United States company CowParade Holdings.

Examples of promotions of this type include:

Location

Date

Promotion Title

Sponsor

Theme

Number of Sculptures

Zurich, Switzerland

1998

Cows

Chicago, USA

1999

Cows

340

New York City, USA

2000

Cows

Calgary, Canada

2000

Udderly Art

various

Cows

100+

Lexington, USA

2000

Horse Mania

Lexington Arts and Cultural Council

Horses

79

Providence, USA

2000

Mr Potato Heads

Cincinnati, USA

2000

Big Pig Gig

Pigs

Seattle, USA

2001

Pigs on Parade

Pike Place Market

Pigs

150

Pittsburgh, USA

2003

DINO-mite Days

Carnegie Museum of NATURAL History

Dinosaurs

100

Seattle, USA

2005

Ponies on Parade

Northwest Center

Horses

St Paul, USA

2005

Snoopies

Bradenton, Florida, USA

2006

GECKOFest 2006

Geckos

Seattle, USA

2006

Nutcracker Parade

Pacific Northwest Ballet

Nutcrackers