Topright

TopRight is an Atlanta-based strategic marketing consulting firm specializing in contemporary business brand and marketing strategy, operating strategy and marketing execution, and best practice research. Industry analysts such as Forrester Research, Gartner Group, AMR Research, and mainstream media such as Fox News, Fortune, Forbes, Business 2.0, and CEO Magazine, regularly look to TopRight for strategic marketing insight.

TopRight currently has offices in Atlanta, Georgia and Chicago, Illinois.

Publishing

Dave Sutton co-authored Enterprise Marketing Management: The New Science of Marketing. The book presents business disciplines designed to create sustained, profitable and organic growth by using data-driven brand positioning and translating it into a brand experience to ensure that every company asset is always selling. Additional topics include putting Return on Investment (ROI) at the center of everything marketing does.

Philip Kotler, a key founder of modern-day marketing, comments: "Marketing, which represents all the work between developing a new product and getting it sold, has been searching for a structured set of processes that could fill the gap. Sutton deserves the credit for filling this gap with his concept of Enterprise Marketing Management (EMM) that now can stand with ERP, Customer Relationship Management (CRM), and SCP as the four platforms for running an efficient, effective and profitable business."

See also

• Boston Consulting Group
• Booz & Company
• Bain & Company
• McKinsey & Company
• Zyman Group
• Prophet
• Reuters:MarketSphere and TopRight Announce Partnership