The Journal of Financial Advertising and Marketing
The Journal of Financial Advertising and Marketing (JFAM) is a quarterly journal publishing research, opinions, and analyses and is published by The Gramercy Institute.
History, purpose, and activities
The Journal of Financial Advertising and Marketing was founded in 2002 as a quarterly journal. By 2003, JFAM launched live conferences under the name Financial Marketers' Alliance (The FMA) with the same mission as its journal counterpart: presenting timely issues affecting senior marketers from the world's major financial institutions. Today, in addition to its printed journal component JFAM and The FMA produces two JFAM:Live! conferences each year in New York, The JFAM Financial Marketing Summit: EAST in Philadelphia, PA, and the JFAM Financial Marketing Summit: WEST in La Jolla, CA. In addition it organizes the JFAM Media Strategy Awards in New York and numerous other events in Chicago, Boston, San Fransisco, and Los Angeles.