The Emerging Career: YouTuber
Introduction
A YouTuber can be defined as a user of the video sharing website YouTube. When users gain popularity through their channel due to a large web audience for their videos, they can be considered as YouTube stars, or YouTube celebrities. YouTubers can earn monetary revenue from the YouTube Partnership Program through advertisements and also through product placement. Thousands of successful YouTubers earn six-digits through YouTube, making earning through YouTube videos an emerging prospective career. Some of the currently popular and successful YouTube channels include PewDiePie, Smosh, JennaMarbles, and nigahiga.
Background
Beginning of YouTube
In November 2005, YouTube was created for users to upload and share videos for free. There are mainly two types of Youtube accounts, the regular account and those that are Partner YouTube Accounts. The partner accounts contain some extra benefits like automatic advertisements and some extra buttons.
YouTube Gaining Popularity
The reason behind YouTube’s popularity is the freedom that it gives to its users. It is free of charge and users are able to broadcast their own creative video freely onto the website. Unless the video contains inappropriate or copyright materials, it will not be taken down.
Making Money— Ads and Products
Becoming a YouTuber can be a prospective career because YouTube distributes its ad revenue back to the video creators. If the channel is popular enough, there are biddings for the ad placement as well. Furthermore, when the YouTuber gains enough popularity, he or she can develop their own merchandise brand deals.
Live Events
Meet-and-greets and conferences are set up from time to time to allow YouTubers to meet with their fans and supporters.
Types of YouTubers
Informative
Informative YouTubers usually provide a great deal of useful information or suggestions for viewers while they are actually selling goods underneath the surface. These kinds of YouTubers mainly focus on providing something that viewers want or need to know, or providing answers or facts so that they can attract customers to be familiar with the brands.
Educational
Educational YouTubers aims to teach people to do the things they want or need to achieve. They can help people learn how to use some products after purchasing. It usually helps viewers get more information or enjoyment from the product and provide pre-purchases or post-purchases services.
Entertaining
Entertaining YouTubers usually provide some extremely creative and humorous videos that are not for business purpose only. They always have some ingenious and creative ideas to attract people to watch. Since an entertaining video is good for building up and upholding brand image, entertaining YouTubers always have partnerships with companies.
Personal Vlogging
Personal vlogging (Video blogging) is a dynamic journal to record and share a YouTuber’s current affairs or feelings to the viewers. Some of the personal vlogging on YouTube helps build their personal brand and provide branding suggestions for customers. Viewers can also enter into discussions and get some new ideas from the advices.
Tutorial
Some YouTubers provide various kinds of tutorial videos to teach what people want to or need to learn. These kind of YouTubers may involve different aspects such as cooking, make-up and musical. Viewers can gain a variety of knowledge about something or learn some new skills after watching these videos.
Making Money Off YouTube
With the rise of YouTube’s participatory culture and the new partnership program raised by YouTube, YouTubers can make money in several ways. YouTubers, as content creators, can directly become YouTube partners and gain money if they regularly upload videos that are viewed by thousands of YouTube users. Another recently popular way to make money is through product placement, because companies prefer giving smaller amounts of money to numerous famous content creators rather than giving a huge sum to YouTube, although YouTube may charge some of the sponsorship according to the new policy. If YouTubers have their own merchandize, they can join the Merch Store, a new feature established by YouTube. After becoming a YouTube partner, they can sell merchandise to their fans through the videos. Besides creating different types of videos, some renowned YouTubers hold meet-and-greet activities for their fans around the world. Most of the meet-up activities include selling tickets and products like T-shirts, caps or other souvenirs created by the YouTubers. Therefore, YouTube provides premium channels for its partners to make money.
Impact on public
Due to the increase of the popularity of YouTubers, their impact on public has become more and more significant.
The impact on teenagers
By interacting with the followers, including adolescents and college students, YouTubers can provide an online platform for them to share their feelings, difficulties and stories with the YouTube channel owner. The youngsters also have a chance to explore their identity by participating in these activities.
The impact on teaching and learning style
Using YouTube as an educational platform and learning tool has become widespread and popular. The use of videos can make students concentrate better. Teachers can find some educational channels and videos to illustrate concepts in the lessons. Apart from this, students can use certain YouTube channels as the “flipped classroom” to revise the learning in class. Moreover, YouTubers can upload the learning materials by topics to deliver the knowledge to the viewers in their own channel. By uploading academic video clips, the YouTube publishers can also provide the opportunity for public to study by themselves.
Raising social issues and awareness
YouTubers can provide a platform for discussing social issues and raise their viewers’ awareness. By making the videos about some social problems, the YouTube channel owners can create awareness about the topics to the global audience. For example, some YouTubers have uploaded some videos to illustrate the sexism and sexual harassment in India and Egypt and spread the message of the importance of respect for women.
A YouTuber can be defined as a user of the video sharing website YouTube. When users gain popularity through their channel due to a large web audience for their videos, they can be considered as YouTube stars, or YouTube celebrities. YouTubers can earn monetary revenue from the YouTube Partnership Program through advertisements and also through product placement. Thousands of successful YouTubers earn six-digits through YouTube, making earning through YouTube videos an emerging prospective career. Some of the currently popular and successful YouTube channels include PewDiePie, Smosh, JennaMarbles, and nigahiga.
Background
Beginning of YouTube
In November 2005, YouTube was created for users to upload and share videos for free. There are mainly two types of Youtube accounts, the regular account and those that are Partner YouTube Accounts. The partner accounts contain some extra benefits like automatic advertisements and some extra buttons.
YouTube Gaining Popularity
The reason behind YouTube’s popularity is the freedom that it gives to its users. It is free of charge and users are able to broadcast their own creative video freely onto the website. Unless the video contains inappropriate or copyright materials, it will not be taken down.
Making Money— Ads and Products
Becoming a YouTuber can be a prospective career because YouTube distributes its ad revenue back to the video creators. If the channel is popular enough, there are biddings for the ad placement as well. Furthermore, when the YouTuber gains enough popularity, he or she can develop their own merchandise brand deals.
Live Events
Meet-and-greets and conferences are set up from time to time to allow YouTubers to meet with their fans and supporters.
Types of YouTubers
Informative
Informative YouTubers usually provide a great deal of useful information or suggestions for viewers while they are actually selling goods underneath the surface. These kinds of YouTubers mainly focus on providing something that viewers want or need to know, or providing answers or facts so that they can attract customers to be familiar with the brands.
Educational
Educational YouTubers aims to teach people to do the things they want or need to achieve. They can help people learn how to use some products after purchasing. It usually helps viewers get more information or enjoyment from the product and provide pre-purchases or post-purchases services.
Entertaining
Entertaining YouTubers usually provide some extremely creative and humorous videos that are not for business purpose only. They always have some ingenious and creative ideas to attract people to watch. Since an entertaining video is good for building up and upholding brand image, entertaining YouTubers always have partnerships with companies.
Personal Vlogging
Personal vlogging (Video blogging) is a dynamic journal to record and share a YouTuber’s current affairs or feelings to the viewers. Some of the personal vlogging on YouTube helps build their personal brand and provide branding suggestions for customers. Viewers can also enter into discussions and get some new ideas from the advices.
Tutorial
Some YouTubers provide various kinds of tutorial videos to teach what people want to or need to learn. These kind of YouTubers may involve different aspects such as cooking, make-up and musical. Viewers can gain a variety of knowledge about something or learn some new skills after watching these videos.
Making Money Off YouTube
With the rise of YouTube’s participatory culture and the new partnership program raised by YouTube, YouTubers can make money in several ways. YouTubers, as content creators, can directly become YouTube partners and gain money if they regularly upload videos that are viewed by thousands of YouTube users. Another recently popular way to make money is through product placement, because companies prefer giving smaller amounts of money to numerous famous content creators rather than giving a huge sum to YouTube, although YouTube may charge some of the sponsorship according to the new policy. If YouTubers have their own merchandize, they can join the Merch Store, a new feature established by YouTube. After becoming a YouTube partner, they can sell merchandise to their fans through the videos. Besides creating different types of videos, some renowned YouTubers hold meet-and-greet activities for their fans around the world. Most of the meet-up activities include selling tickets and products like T-shirts, caps or other souvenirs created by the YouTubers. Therefore, YouTube provides premium channels for its partners to make money.
Impact on public
Due to the increase of the popularity of YouTubers, their impact on public has become more and more significant.
The impact on teenagers
By interacting with the followers, including adolescents and college students, YouTubers can provide an online platform for them to share their feelings, difficulties and stories with the YouTube channel owner. The youngsters also have a chance to explore their identity by participating in these activities.
The impact on teaching and learning style
Using YouTube as an educational platform and learning tool has become widespread and popular. The use of videos can make students concentrate better. Teachers can find some educational channels and videos to illustrate concepts in the lessons. Apart from this, students can use certain YouTube channels as the “flipped classroom” to revise the learning in class. Moreover, YouTubers can upload the learning materials by topics to deliver the knowledge to the viewers in their own channel. By uploading academic video clips, the YouTube publishers can also provide the opportunity for public to study by themselves.
Raising social issues and awareness
YouTubers can provide a platform for discussing social issues and raise their viewers’ awareness. By making the videos about some social problems, the YouTube channel owners can create awareness about the topics to the global audience. For example, some YouTubers have uploaded some videos to illustrate the sexism and sexual harassment in India and Egypt and spread the message of the importance of respect for women.
Comments