Talkwalker
Talkwalker Inc. is a social media analytics firm based in Luxembourg City, Luxembourg. It was founded in 2009 by Thibaut Britz and Christophe Folschette, two Luxembourgers entrepreneurs.
History
In 2015, Talkwalker opened its first overseas office in New York City to expand in North America. Then, offices also opened in San Francisco and Frankfurt in 2017. In January 2017, Talkwaker raised 5 million euros by Dutch investment firm Main Mezzanine Capital. The funds are intended to support company development and strengthen its international team in Europe and U.S.A. It also aims at company research on artificial intelligence.
Methodology
Talkwalker’s social media analytics platform monitors and analyzes online conversations across social networks, news websites, blogs and forums in over 187 languages. Its servers process 500 million posts from 150 million websites every day. Its artificial intelligence powered technology provides actionable social media insights through real-time social listening and advanced social media analytics. Talkwalker’s proprietary social intelligence software was selected to become a Twitter Official Partner in 2014. Talkwalker's main purpose it to help its customers find critical insights from social data, support their social media efforts and improve the quality of their business decision-making.
Reception
The Talkwalker platform is effectively used by notable corporations like Hewlett Packard Enterprise, Equinix, Benetton and PwC as well as international agencies like Peppercom, Publicis, Ogilvy.
Talkwalker has been quoted on notable news and media websites including Forbes , The Wall Street Journal, Reuters, USA Today, People magazine, Le Point, and 20 minutes (France). According to the Luxembourgish daily newspaper Luxemburger Wort, Talkwalker is among the top 10 online reputation and sentiment analysis tools. In particular, Forbes magazine said: ”Talkwalker, one of the world’s leading social data intelligence companies ... uses [...] edge technology to provide actionable social media insights.” PC Magazine also ranks Talkwalker among its best social listening and influencer identification tools of 2017.