Supertooth

SuperTooth headquartered in Nebias , France, is a manufacturer of Bluetooth speakerphones owning its own factory and handling R&D, design, moulding, production, and packaging in-house. In 2004, SuperTooth created the concept of a Bluetooth speakerphone that could be clipped onto a car’s sun visor.

SuperTooth has developed a presence in more than 35 countries, reached 46 million USD turnover in 2009, and has sold 5 million units since the brand was created—including 1 million SuperTooth speakerphones sold in 2009 (50% Europe, 50% Rest of the world).

Employees

  • 15 people in France
  • 700 people in the Philippines (production)
  • 50 people in the Philippines (R&D / engineering)
  • 5 people in China (sourcing)

Key dates

  • 1980: Creation of CB House in Paris, importing CB (Citizen Band) devices.
  • 1989: International expansion with the opening of a factory named EuroCB, situated in Cebu, Philippines, for accessories production.
  • 1996: To meet the demand of the emerging GSM market, E.C.E. develops a range of accessories for mobile telecoms and positions itself as a GSM line wholesaler.
  • 2003: Introduction of a range of Bluetooth hands-free kits for the worldwide market: MicroTooth, AutoTooth, MultiTooth.
  • 2004: Launch of the SuperTooth 1 hands-free kit.
  • 2005: Creation of the “SuperTooth” brand and launch of the SuperTooth Two.
  • 2006: E.C.E. expands its manufacturing activity. SuperTooth Light, Nano and Moto are launched, and a new marketing department is created.
  • 2007: E.C.E. becomes SuperTooth, release of SuperTooth Voice. SuperTooth extends its range to include music products with SuperTooth Disco.
  • 2008: SuperTooth launches SuperTooth One.
  • 2010: SuperTooth launches SuperTooth Buddy.