Superbalist.com
Superbalist.com (formerly Citymob.co.za) is an online retailer based in Cape Town, South Africa that offers a range of design inspired products to over 700 000 registered users. It was founded in 2010 and is run by Luke Jedeikin, Mikael Hanan, Matthew Goslett and Claude Hanan. The company received funding in 2010 from a local Angel investor and in 2012 received additional investment from Wantitall.co.za - one of South Africa's oldest and largest online retailers. Superbalist employs 60 staff and is ranked in the top 5 eCommerce websites in South Africa, by traffic as per Alexa Internet rankings.
History
Formerly Citymob.co.za, Superbalist.com started out as a group buying website offering discount coupons, redeemable at third party merchants.
In March 2012 Superbalist (then Citymob) changed to a flash sales business model that offered physical products in addition to coupons. In November 2013, Citymob rebranded to Superbalist.com. The rebrand accompanied a move away from deal of the day into a more traditional online retail model that includes permanent lines and no time limit on product available for purchase.
Wantitall.co.za invested in the company in 2012.<ref name=boost/> It is a strategic shareholder in the business, and manages the warehousing and logistics side of the business.
Growth
According to Google Analytics, Superbalist has over 700 000 registered users and in excess of 200 000 monthly unique site visits as at October 2013. The website offers in excess of 4000 products for sale at any given time.
Art-on-demand
Superbalist.com launched South Africa's first online art-on-demand offering. Over 80 artists provide artwork that is able to be reproduced on canvas, posters, cushion covers, mobile phone covers and tote bags.
History
Formerly Citymob.co.za, Superbalist.com started out as a group buying website offering discount coupons, redeemable at third party merchants.
In March 2012 Superbalist (then Citymob) changed to a flash sales business model that offered physical products in addition to coupons. In November 2013, Citymob rebranded to Superbalist.com. The rebrand accompanied a move away from deal of the day into a more traditional online retail model that includes permanent lines and no time limit on product available for purchase.
Wantitall.co.za invested in the company in 2012.<ref name=boost/> It is a strategic shareholder in the business, and manages the warehousing and logistics side of the business.
Growth
According to Google Analytics, Superbalist has over 700 000 registered users and in excess of 200 000 monthly unique site visits as at October 2013. The website offers in excess of 4000 products for sale at any given time.
Art-on-demand
Superbalist.com launched South Africa's first online art-on-demand offering. Over 80 artists provide artwork that is able to be reproduced on canvas, posters, cushion covers, mobile phone covers and tote bags.
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