Sporting Hares

Sporting Hares is a Registered Brand known best for their range of sunglasses. Founded in 2011, the microbrand first began selling at country fairs and county shows with only one design of sunglasses. Since then, the company has expanded to include online selling via their website and through exclusive retailers and boutiques.

Branded through being Luxuriously British, Sporting Hares uses brand loyalty and patriotism to build its customer base.

Sporting Hares was founded and continues to be operated from a family-run farm in Mid-Wales.

Sunglasses

The company brand is based on their main product, sunglasses and continue to produce designs for CASUAL and sporting uses such as horse riding, polo, shooting and general wear.

The lenses used in Sporting Hares sunglasses are UV400 which meets strict EU and US legal requirements.

As of 2013, Sporting Hares introduced a new Crystal X lens to their sunglasses.

Other Products

From 2014, wellingtons and umbrellas will be added to the product line up in order to accommodate different weather conditions at shows and also to increase the brand presence in new markets.