Snov.io

Snov.io Inc. is a U.S.-based developer of B2B software products for lead generation, email outreach, and sales automation. The company was founded in 2017 by the Ukrainian entrepreneur Oleksii Kratko and is headquartered in New York City.

History

Snov.io was founded as an email outreach and sales automation Software company, launching its first service in May 2017. Snov.io is operated by Snovio Inc., a privately held company incorporated in the United States. The company's headquarters are located at 220 East 23rd Street in New York, New York.

In 2018, the original platform expanded to add an email outreach tool called Drip Campaigns. The following year, Snov.io released its Email Tracker browser extension, which got #1 Product of the Day and #4 Product of the Week on ProductHunt.

In 2020, the company entered the Chinese market and began consolidating its individual tools into a unified sales platform. In 2021, Snov.io released a Sales CRM and reported surpassing one million registered users. By 2022, the company had grown to a team of 100 employees working across several international locations, including the United States, Brazil, Ukraine, and China. In 2022, Snov.io released an Email Warm-up tool.

In 2023, Snov.io expanded into Spanish-speaking markets and introduced features including Mailbox Rotation, Deliverability Test, Domain Health Checker, and Email AI. The company launched LinkedIn Automation in 2024. In 2026, Snovio introduced built-in LinkedIn search features, Unibox, DFY email infrastructure setup, and phone number enrichment.

Snov.io received early-stage funding from Starta Accelerator (formerly Starta Ventures) in a seed round. The company has since operated as a self-funded, bootstrapped business without additional venture capital.

As of 2026, the company reported approximately 176–180 employees, 3 million registered users, and over 300,000 companies using the platform across more than 175 countries. The company is represented in Ukraine, China, and Latin American countries. The company's estimated valuation has been reported at approximately $21.9 million. Since the onset of the Russia–Ukraine war, Snov.io has actively supported Ukrainian charitable organizations and humanitarian initiatives.

Link-replacement allegations

Several users have alleged that Snov.io's email tracker replaces original hyperlinks with third-party advertising links in some cases directing recipients to [...] websites without user consent. One reviewer claimed the platform inserts "dynamic fake links" that override original destinations. Snov.io denied the allegation, stating it does not insert such links, and directed users to its knowledge base for clarification. The company did not directly address the specific claim regarding [...] redirections.

Billing and refund disputes

Snov.io's official policy states that it does not provide refunds for purchased products. The company makes exceptions only for annual plans with technical issues on its side, typically during promotional periods. Some users have reported difficulty obtaining refunds, with at least one case resolved only after the user threatened a chargeback. Independent reviews have noted that pricing structures may include hidden costs and that plan changes can result in loss of unused credits.

Software and services

The Snov.io platform provides a wide range of tools for B2B lead generation, including Email Finder and LinkedIn Email Finder extensions, Email Verifier, Email Warmup, Cold email, LinkedIn Automation, Data Enrichment with phone number and company details, Email Deliverability Test, and CRM. It also offers an API and integrations with third-party platforms such as Clay, HubSpot, Salesforce, Zapier, Calendly, Pipedrive, etc.

Recognition

Snov.io has been recognized in G2's quarterly reports across multiple categories. The platform has also been included in expert collections for generative AI and artificial intelligence.