Sahil Arora

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Sahil Arora is an Indian-born Dubai-based Cryptocurrency figure, known for facilitating the creation and promotion of celebrity Solana meme tokens (or memecoins). He is often referred to as a self-styled "SUPER-villain" in the crypto space.

Celebrity projects

Caitlyn Jenner - Jenner Token

Arora facilitated the launch of former American decathlete Caitlyn Jenner's "JENNER" token in May 26 2024 on Pump.fun where Jenner posted a tweet including a photo of herself with Donald Trump. It gained $113.5M of volume within 4 hours of its launch. Later on, Jenner claimed to have been scammed by Arora, alleging Insider trading on his part.

Iggy Azalea - Mother

Australian rapper Iggy Azalea launched here celebrity "MOTHER" token on June 5 2024 on Pump.fun. This token launch was linked to Sahil Arora. It peaked at ~21 cents in Jun 7 2024. As of 15 June 2025, this token is now trading at ~0.75 cents.

Impersonation of Changpeng Zhao's Dog - Broccoli

Chinese-Canadian Changpeng Zhao (CZ) and founder of Binance was not involved in this scheme. Arora launched a Solana token on Pump.fun using the same wallet linked to JENNER to create a false impression that the launch was officially tied to CZ's dog. According to TrenchRadar, Arora controlled ~79% of the BROCCOLI token supply with 15 new wallets. His first set of sales caused the token's price to plummet over 90% from $9.57 billion to $907 million in 34 seconds. He claims to have profited ~$6.5M from the project. When asked if this was his most successful scam, Arora replied affirmatively.

Financial impact

Arora claims to have overseen over 100 memecoins. On August 14th 2024, ZachXBT, a Web3 investigator, estimates that Arora made between $2-3 million through insider dumping cryptocurrency rugpull schemes. In 2024, it was reported that the Philanthropist Saad Kassis-Mohamed launched an initiative to provide legal and financial support to investors who claimed to have lost money in Arora’s alleged celebrity memecoin rug pulls, including a verification process for claims and for collective action and emotional support.