Rocky Williform

Rocky Deaire Williform, an American entrepreneur, is founder of StreetCred.com, “the social network for the hip-hop culture.”.

Prior to starting StreetCred, he was President of BodyBlocks Nutrition Systems, Inc., the Atlanta based beverage maker,, of which he co-founded with Lloyd D. Ward, the one time Chairman and CEO of the $5 billion Maytag Corporation and former Chief Executive Officer/Secretary General of the United States Olympic Committee. He sold his interest in the company in June 2006. Before he set out to become an entrepreneur, he was a New York investment banker, participating in hostile takeovers..

He has been publicly associated with Rapper/Actor T.I., and 5 time Olympic Gold Medalist, Michael Johnson (athlete). Johnson served as celebrity spokesman for BodyBlocks Nutrition Systems and T.I. is celebrity spokesman for StreetCred.com.

Williform holds a Bachelor of Arts degree in Political Science from Texas Southern University and is a martial artist.

Podcasts

CEO, Rocky Williform, was interviewed by Black Web 2.0 on Tuesday, October 2nd, 2007.